COMPANY NEWS
CELEBRATING 10YEARS
L-R Trevor Reith, Steven Allaway and Kevan Savage.
GB ON COURSE TO BECOME AQUALLA’S LARGEST MARKET... Firm’s expansion across the Irish Sea continues at pace
W ith its reputation for supplying quality brassware and exceptional service to the bathroom industry across the island of Ireland, Aqualla pushed ahead in 2018 with plans to expand into GB. And the
For Company Sales Manager Noel Daly, the expansion was “the next logical step” for Aqualla. “There is massive potential for growth and we have only just scratched the surface,” he added. “I would say that we have
any less committed to its customers on this side of the Irish Sea. On a local level, the firm has increased its support staff, with new appointments in warehousing and sales administration to aid further growth. Noel said Aqualla’s rapid rate of growth has been “beyond all expectations”, adding that the firm is determined to maintain that momentum. “We are continually evolving and looking to improve in every aspect of our business. Thankfully we have an exceptional team supporting our growth and providing best-in-class service to our great customer base, and we couldn’t do this without them. “We have new product launches every 6-9 months, so we stay fresh, dynamic and innovative,” he concluded.
“We are continually evolving and looking to improve in every aspect of our business.
ambitious move has already paid dividends, with the firm having built partnerships with 400 retailers across the Irish Sea. In fact, by the end of 2022, Aqualla expects GB to have overtaken the Republic of Ireland as its largest market. Currently, the brassware manufacturer has three well-
about 1% of the market share in GB; if we can grow that to 10% in the coming years, that would quadruple the size of our overall business. “We will soon have a base in Greater Birmingham to stock and distribute our products. It means we will
established areas in England, with plans to add three more regional sales managers this year to give it total coverage of the market.
have stock on the ground and will be better placed to serve our customers.” However, Aqualla has highlighted that its push into England does not mean it is
T: +44 (0) 28 9182 8000 E: info@aquallabrassware.com www.aquallabrassware.com
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