December Newsletter 2016

Inside This Issue:

• How to Avoid Google Penalizing Your Website in 2017 • The Best Tax Deduction For Your Practice • Leverage Patient Reviews in the Digital Age • Client Results • Welcome New Clients

MARKETING NEWSLETTER Powerful marketing to build your practice

How to Avoid Google Penalizing YOUR WEBSITE IN 2017

Marketing ADVICE

By Kristyn O’Connell, Vice President, Administration

Let’s start with the homepage. When you type in the URL, how long does it take the page to load? Many websites struggle to load quickly on wireless networks and mobile Wi-Fi. Because, these sites are not designed to be mobile responsive. A professional web designer knows how to structure your website’s content so that it loads properly and fast. Similarly, a web developer will use the right code to speed up the website on mobile. Have you ever used a regular phone charging cord? Compare that to when you use a lightening charging cable—the one that charges in a fraction of the time. That difference in speed is what it means to have a website that is mobile responsive.

Whether it is checking emails, social media, websites or apps, people are constantly on their phones. An average adult spends 177 minutes per day on their smartphone (that’s just shy of 3 hours a day). Think about it this way—almost every time you look around there is at least one other person using their phone. Now, imagine that one person is visiting your practice’s website. Is the site mobile responsive? Does the design and content fit a smartphone user’s expectations? Does it load quickly and function well?

Each new year brings new changes in technology and in Google’s case, changes in 2017 could mean big penalties for your website.

Google has always preferred mobile responsive websites over stagnant, desktop versions, but next year they’ll take this mobile- friendly algorithm to the next level. In the coming months, Google will begin penalizing websites that are not designed first with mobile usage in mind, making it nearly impossible for these websites to rank high on Google. The number one test to determine if your PT practice’s website is mobile responsive is this: you shouldn’t even notice that you are on a mobile device. The website should function just as well, if not better, than its desktop counterpart. Next, your website’s content, specifically the text and images, needs to be designed and arranged in a way that presents well on mobile. Text and images should scale to fit the device. For example, on desktop the headlines and images should be considerably larger than they appear on mobile to properly adjust to the difference between the size of a laptop screen versus an iPhone screen. Images also need to be compressed to load quickly on a mobile network. The user experience when not all the text is visible and it takes 10 more seconds for the image to load is not mobile responsive. Ultimately, if you start with a mobile responsive website, you will almost automatically have a superior quality desktop site too. It’s easier to scale up to desktop than to scale down to mobile. Get a FREE Website Analysis and Report! Visit www.ptperformancewebsites.com/snapshot to get yours today!

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