NEIL’S MARKETING CORNER
THE BEST TAX DEDUCTION FOR YOUR PRACTICE How to Save and Make Money at the Same Time...
Have you planned out your tax reduction strategy yet? Now is the time to start thinking about reducing your tax liability for this year and how to maximize your ability to grow next year. The best tax deduction in any business is one that is 100% tax deductible while creating new revenue the following year. That is why marketing is your best investment, it is 100% tax deductible and generates you income. Investing in your physical therapy marketing during the 4th quarter saves you on this year’s tax liabilities while setting you up for success next year. This is the time of year when practices will invest in upgrading their website, updating their print materials and buying advertising to start in the next year. The question you have to ask yourself is whether you would like to pay Uncle Sam your profit, or re-invest that revenue back into your business to generate more income the following year. Many practice owners miss out on this important time of year, where they can easily invest in their practice growth for the 1st quarter of the next year.
• Buy next years advertising up front to get big discounts • Buy signage for the clinic • Purchase new posters and advertising for in clinic use • Send out mailings to patient lists to hit the beginning of January capitalizing on the new years resolution fever It’s not about just buying marketing stuff, but looking ahead at your marketing and expansion goals for 2017. Then investing in the marketing products and tools that are going to attract the new patients to your practice and help you achieve your goals. If you have been on the fence about implementing online or print marketing tools into your practice, then now is the time to talk to a Practice Promotions specialist. Schedule a product webinar today to see how we can help your practice attract more new customers in 2017.
Here are some great marketing ideas to invest in now for 2017
• Pay for updates to your website • Purchase online marketing platforms such as reputation management, social media, etc • Buy new practice brochures, patient educational and collateral materials
CONNECT With Neil Trickett, PT
Practice Promotions Physical Therapy Marketing
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