ART + DESIGN
WHAT ARE ALL THE HATS YOU WEAR WITHIN YOUR BUSINESSES?
Outside of the boring minutia of licensing and bookkeeping and taxes and paperwork, I’m the in-house handyman at both businesses, but my passion is in everything marketing and branding. I’ve personally created every logo, every ad, every social post (outside of Instagram stories for the pub, which is Thomas’s specialty), every piece of merch, every in-house promotional sign, every coupon, everything that required professional design has been my work over the past seven years. I can’t think of another owner in my industry, at least locally, that can say that.
CAN YOU TALK ABOUT THE IMPORTANCE OF CREATION AND ART AS IT PERTAINS TO BUSINESS, PROMOTION, ENGAGEMENT, AND CONNECTION?
I think art and creation and the whole concept of human expression has never been more important than it is right now at this moment. Big tech is creating programs that cut out human expression, and I think where we’re heading with AI and the automation of art is so lame and uninteresting and, frankly, bad for humanity. When small businesses create brands that showcase their personality and stand out, it sets the expectation for what customers will encounter when they visit the establishment. I think it’s incredibly important to differentiate businesses and help local brands connect with local people. I’m a huge proponent of art and, although we host an art market in conjunction with Prints & Repeat each summer, I’d love to do more events with the art community.
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