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THE DEATH OF FREE CONSULTATIONS?
of potentials coming in from your website or print ad, it stands to reason that upgrading your call to action should give you the most marketing leverage. In fact, the call to action is the first thing we analyze when we take over a client’s website. However, instead of a call to action for a free consultation, I’ve designed, tested, and refined an alternate strategy over the last five years — and it’s far more effective. Based on documented results, this upgraded strategy is the best way to get potentials in your office who are eager to hear how you can help them and ready to pay you to solve their problems. If you want to know how to put this strategy to work for you, listen in as I reveal the details in Episode 109 of my podcast here:
I realize that is somewhat controversial to say, but after testing hundreds of attorney websites over the last five years, here’s what I’ve discovered: Offering free consultations is what’s known in marketing circles as a “call to action.” So if you want to dramatically boost the number
What do most solo attorneys and small law firms do to lure potentials into their office so they can try to convert them into paying clients? They offer free consultations. Most attorneys do this, so it seems like a reasonable strategy. Except it doesn’t really work.
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