Speakeasy Marketing June 2018

Business cards don’t have the same presence they once did. These little pieces of card stock were once a vital part of professional networking, but they’ve become more of a niche item these days. So, should we consider the business card dead? Not so fast! There was a time when it seemed that the business card was legitimately on its way out and social media was poised to take over as the business-connection solution. While some websites, such as LinkedIn and Facebook, have become popular networking tools, they certainly haven’t rendered the business card obsolete. The business card provides a snapshot of your business to someone you may want to work with in the future. It’s an easy way to BUSINESS NETWORKING IN 2018 Are Business Cards Still Relevant?

information on your card isn’t clear, the card is useless. Only say what is necessary — name, profession, contact info, and a brief description of the service you provide — and leave it at that. Let your creativity shine . When you hand someone a well-designed business card — one that goes beyond a boring white rectangle — they keep it. Let your card reflect you and your business. Don’t be afraid to step out of the 2-by-3.5-inch box. Need inspiration? Head over to YouTube and search “Tim’s Novelty Business Cards” or go directly to youtube.com/ watch?v=r4IDLvwgDbU. You’ll be inspired in no time!

instantly hand someone your contact info — no fumbling around to find your smartphone or a relevant app. And that person will have a physical reminder of your name. But in 2018, your business card can’t be boring if you want to catch someone’s attention. It needs to convey key information in a simple, professional way while also standing out. That’s no easy task. Here are a few things to keep in mind when designing a business card: Have purpose . Before you order cards, decide how you will use them. Don’t invest in cards that are going to sit in a desk drawer for the next five years. Keep the design clean . The idea is to capture the attention of the recipient, not overwhelm them. If the

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this simple two-step technique really is for quickly getting many more solid-gold reviews.

This is about as simple and easy as it gets, it’s entirely ethical and compliant, and you barely have to lift a finger to get the ball rolling. Just to be sure all bases are covered, the PDF shares a specific technique to screen out any unhappy clients to make sure you don’t get negative reviews. After your staff puts it to good use, I’d love to hear how it’s working for you. I wager that, like most of my clients, you’ll be pleasantly surprised by just how powerful

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