periodicals and the daily press relat ing co econom ic probl ems. Utilizes princ ipl es developed in 201 , 202. Offered on sufficient demand. 350 Money and Banking (3) Na rnre, fun c tion s a nd flow of money and cred it in the American economy and the world: analysis of commercial banking and U.S. mon etary system. Prerequisite: 201. 361 Business Law (3) The legal and regulatory environ ment of busi ness including a survey of the le 6,al system, torts, contract~, employme nt and lahor law, busi ness organizations, administrative law and the regulatory process. Pre requisite: uppe r-di vision standing. 370 Business Finance (3) Probl ems and methods in secur ing funds fo r busi ne ss fir ms, nature of secu riti es ma rkers , short- and long-term finan c ing. Pre requisites: I90, 2 12. 402 Data Base Management (3) Integrated data base sys tem. logi ca l orga nization , data description language (DDL), data manipula tion lang uage (DML), hi e rarch ical netwo rks a nd relational data bases, over,, iew of selected data b ase man agement syst e ms (DBMS). Prerequisi te: CSC I 230. (See also Compu ter Science 402) 407 Computer Applications in Business (3) T' he srnd y a nd appli ca tion of spreadsheet and database software ro business problem s with a n emphas is on problem solving and presentation techniques. Prereq ui sires: 212, 220. 230. 370. Fee: $20. 411 Advanced Accounting (3) Examin es essent ial e le ments of corporate conso lidat ions. branch a nd departme n tal acco u nting, interna tional accounting. advanced partnership and fund accounting concepts. Pre requisites: 312, 313. 412 Auditing (3) Introd uction m standards and pro cedures whi ch comprise the con temporary audit en v iro nm e nt. Topics include, ethics, legal liabil ity, internal control , substantive evi dence, and reporting. Course work includes comprehensive practi ce audit. One hour each week non credit lab. Prerequisites: 312. 313. 421 Managerial Negotiation and Leadership (3) Manage rial leadership within the poli t ica l rea li ties of modern orga ni zational li fe. A strong emphasis will be pl aced upon res ponsibl e
handling of power and the et hica l dilemm as th at g rad u a te s will encounte r in the business world. The course content will includ e examination of va lue structures and critica l decision making that is founded upon the C hri st ian fait h. Prerequ isite: 328 (majors ) and conse nt (non-majors). 430 International Economics and Trade (3) Princip les and theory of interna tional trade; anal ys is of U.S. trade with leading in dustr ia l nations ; trade and grow th in deve lopin g countries; nat ional policies affect ing trade; economics of forei gn exchange: bal a nce of p ayments a nd monet a ry arr a n gements. Prereq uisites : 20 1. 230. 432 Marketing Research (3) Under.-tanding the role of marketing resea rch in manageme nt decision making. Project approach to the marketing search process of semnd ary research, focus 6,,-oups and survey preparation. coll ection and anal ys is. P repa rat ion of written researc h repom. Prerequisites: 190,220, 230 . 433 Marketing Decision Making (3) As the capstone course for market ing majors , emp h as is w ill he placed on re-e xamining t he entire marketing dec is io n proces s through the utiliza tion of market ing case analys is. T here will also he foc us on career preparation such as choosing an industry, develop ing a res ume and sha rpening inter viewing sk ills. Pre requisites: 230. 332, T, 7, 4.,2. 4.,4, 435 or consent. 434 Global Marketing Management (3) Foc us on the formu lat ion of global marketing strategies. )"'re se nts a co ncep rnal overv iew of th e wor ld marker envi ronment. The manager's perspective in the fields of in ternat ion al business are analyzed. At the completion of the course, st udents should he ab le to pl an and implement an integrated inte rnati onal mark et ing strategy that is dri ven by their ana lysis of, and adaptat ion to the remote and changin g external environment. Prerequisite: 230. 435 Business to Business Mar keting (3) A prac ti ca l approach to und er standing and impl ementing mar ket ing strategies as appli ed to the business to business sector. Spe c ial attent io n will be given to exam inat ion of various market ing
employment positions including ana lysis of the following subjects: purchasing, nego tiating, marketing research, marker segmentation , person a l se llin g, sa les manage ment, promotion and ethi cs in the bu s ines s to b usi ness marketing environment. Prerequisite: 230. 436 Retail Management (3) Examination and eval uat ion of changing concepts of re tailing and me rchandising from a management viewpoint. Philosophy of modern management and measures of retail prod uctivity are employed in indi vidual srndent field projects. Pre requ isite: 230 or consent. 437 Real Estate (3) Laws rel ating ro ri ghts and obli ga tions inh e rent in ownership of rea l propert y: how title to re a l properrv is transferr ed ; home steads . trust a nd deeds, liens: land descri p t io ns; esc row proce dures: title insurance ; the rea l estate broker. Prerequisire: 36 1. 450 Directed Studies (1-4) Ex tensi ve explorat ion of the lirera wre in a selected fi e ld of business or economi cs under facul ty gu id ance . Prerequisites: upper divi sion standing and consent. May he repeated with different sect ion title for maximum of six units. 453 Seminar in Marketing Technologies (1-3) Purpose of course is to learn and immediatel y app ly practi ca l tech nological skills that are necessary in today's rapidl y changing e nviron ment. Indi vidual uni ts sa ti sfi ed by fi ve-week mod ules. Top ics may inc lude: web page development, internet marketing and computer graphics. Prereq ui sites: 220. 230. 460 Business Internship (1-3) Bu siness work experience related spec ifi ca ll y co fi e ld of s rn dy. A proposa l describing lea rnin g object ives, collateral read ing and expected benefits must he s ub mitted and accepted by a super visor/instructor dur ing the semes ter prior w registration. Depart mental approva l req uired. 462 Investments (3) Prin c ipl es for the i ndi v id ua l in vesto r; tests of a sound inves t ment, information sources; types of stocks and bonds; mec hani cs of purchase and sa le . Prerequi sites: 202, 370. 463 Advanced Corporate Finance (3) Adva nced anal ys is of the man agement of lon g-t e rm assets,
mathematical cools to solve com mon production (producc-hased) problems, including techniques of qualit y management, and a conside rat ion of C hristi an princi ples of servanthood in th e pro d uc tion and operat ions manage me nt process. Prereq uisites: 190, 202.2 12, 220. Fee: $ 10. 328 Organizational Behavior (3) Pri nc ipl es of manageme nt; plan ning, controll ing, organi zing, orga nizational behavior and communi cation; leaders hip, management of confl ict, cha nge and innovation; business eth ics and societal rela cionsh ips. Prerequisite: upper division standing or consent. 332 Marketing for Non-Profit Organizations (3) Exami nation and evaluat ion of the prin c iples of bas ic ma rk e ting as app li ed co the non -profit sector. Philosophy of non-profit marketing and its practical application will be ut il ized through indi vidual scudent projects. Specifit· marke ting strate gies will rel ate to churches, social service orga ni zat ions, foundations and oche r d esignated non-profit orga ni zations. Prerequisite: 230. 334 Promotions (3) Incrod ucrion to the role of Promo tion and Advert ising as currentl y used for products. services, ideas and events by business firms, com muni ty organ izations and churches. Understanding of the promotion mi x incl uding public relati o ns, publicity, sal es promotion and per sonal selling. Pre requisite: 230. 336 Sales Practicum (3) Analysis of the sales manage r as a professional mark er tactician in a marketing fim1 . Includes survey of personal selli ng effort with emphasis on interrelationships between sa les activity and related marketing func tions. Involves applied approaches and actual real world experiences in sales. Prereq ui site: 230 or consent. 337 Direct Marketing (3) A practi cal ap proach to examin in g t he value and strategies o f dire c t mark e ting. Focus is beyond ju st produ ct awa reness, hut ins tead will examin e activi ties that seek a direct response from t he respondent. Discuss va rious combinations of promo t ion stra tegies that hel p organ iza tions identify new customers and a lso enhance re lationships with ex is ting ones. Prerequisite: 2.10. 345 Current Economic Issues (3) Reading and analysis of articles in
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