Elevate July 2022 | Air Serbia

Intervju / interview

Denis Leo Hegić, entrepreneur Who says that Basel has a monopoly on art?

communication and art from the two capitals closer together. He has just opened the “Monolog” gallery in Belgrade, in Berlin he has been running the Museum of Now for years and has curated numerous projects - from the giga exhibition celebrating 100 years of the rev- olution in St. Petersburg to Bien- nale in Havana. We embarked with Hegić to find out how to intensi- fy perspectives of the two capitals and how the business-to-business of Berlin and Belgrade works. You are active with your communications agency in both Berlin and Belgrade. How did the connection

T here are many connec- tions between Berlin and Belgrade. Some are happening daily: Miki Manojlović, No- vak Đoković or Goran Bregović - to mention a few of the names of the A319s and A320s that operate on Air Serbia’s daily flight between the two cities. Today we speak to

a passenger who brings this airlift to a special exchange. It is Denis Leo Hegić, a curator and commu- nications expert, dressed mostly in black but with a suitcase full of col- ourful ideas. This entrepreneur op- erates his companies in Belgrade and Berlin. His communications agency, Supermarket Lab, brings urban development, innovation,

80 | Promo

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