When we asked her what the reaction is like when Driven Automotive customers first learn that the business is female-owned and operated, her answer perfectly captured the experience of a happy irony. “I wouldn’t say that they’re shocked, but I would say they’re pleasantly surprised,” she laughed. “Most household finances are managed by women – they’re the financial decision makers. People, husbands too, really enjoy having a woman on this end to explain to them what is required and where the costs come from. It’s a real trust factor for them. Even in 2020, we do work harder as women in the trade to prove our knowledge and competence. That’s OK though – we have been doing a good job of it,” she said. Doyle operates her business a bit differently than what people typically expect from an auto - motive repair shop. We can all say that we get a bad feeling in our stomach when we hear a noise coming from our vehicle and know that we need to take it in to get looked at. Historically auto - motive repair shops have gotten a bad rap in the past for overcharging customers for replacement of parts or for service that the customer didn’t need. All you have to do is look on Driven Auto - motive’s Facebook reviews to see that they have well-earned their customers trust by making sure they understand what is needed, what is recom - mend and why. Plus, before any service is com - pleted customers are encouraged to review the repairs required with their technician to make sure they understand what is needed. The repair is always completed with trained services tech - nicians offering quality work at fair prices. This puts them in a very good place in the market as they continue to build strong relationships with their customers. As Doyle says, “We offer all repairs and maintenance and honest service – why would people go anywhere else?” and she is right. Driven Automotive also offers a Loyalty Card program to reward repeat customers. “We want customers to know we appreciate them. We offer a $50 discount on their next invoice by seeing us for five oil change services. This can be applied to any parts or service. It’s a nice treat that everyone appreciates,” Doyle said.
Rob Newell Co-Owner Automotive Technician - Manager
Jamanda Doyle Co-Owner Manager
“We want customers to know we appreciate them.”
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SEPTEMBER 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • SEPTEMBER 2020
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