LinkedIn Optimization e-Book

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About Summary Section

Summary Template

One Liner: You know how [target market] struggles with [problem]? Well, that’s what I help with. I work with [target market] by [mechanism] in order to [end result].

Success: When clients work with me, they see: ● [Result 1] ● [Result 2] ● [Result 3]

Problem (Literal & emotional): When it comes to __________, I know that you want to be [feeling 1] and [feeling 2]. You want to [identity transformation]. In order to do that though, you need [mechanism].

Empathy: I understand how [feeling 1] and [feeling] it is to struggle with [problem.] Authority: That’s why I’m proud to say, I’ve helped [number] of [target market] [achieve an end result].

Empathy: You deserve [end result].

CTA: So, [call to action], so that we can [achieve an end result]. Failure: Stop [losing/something that is costing them] and instead Success: [achieve an end result].

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*Make sure to include searchable terms: Hard skills, Job Titles, Industry Keywords

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