C.H. Brown - November 2023

Smart Strategies for Designating Beneficiaries THE TRUST ADVANTAGE

As a parent, you want to do everything possible to ensure your children are cared for if you pass away or become incapacitated. Many people start a life insurance policy, thinking they’ll be able to leave a large sum to their children if the unthinkable happens. Many employers offer life insurance as a job benefit, or you can get coverage through an insurance agent. Once you establish what you want from your life insurance package, you have to name the beneficiaries of your policy. While most people choose their spouse or partner, many consider naming their children as the beneficiaries. It sounds like a great idea on paper, but complications arise when it’s implemented. When you name a minor as a life insurance beneficiary, they won’t be able to receive the proceeds directly. Instead, your appointed legal guardian (if you don’t have a legal guardian named in your estate plan, the state will appoint one for you) will manage and distribute the money. And they could make decisions that don’t coincide with your wishes.

So, what do you do instead? You could directly name an adult guardian to become the beneficiary, but this still opens you up to the problem already mentioned. Even if they’re good with your kids, they might not be the best money managers. The best path forward is to create a living trust and name the trust as the beneficiary of your life insurance policy. With a trust, you can name a bank or money manager as the trustee while setting specific guidelines for who gets access to the funds and when. This means you can set up the trust to help pay for your children’s education and other expenses as well as a monthly stipend for the guardian without giving anyone untethered control of the funds. You can even determine the age your children will gain full access to the trust. Don’t make the mistake of naming your minor children as beneficiaries of your life insurance policy. Establish a trust — it’s the best way to take care of your legacy.

THE PRESTIGE BRAND SUCCESS OF BERNARD ARNAULT We live in an age where billionaires are How the Wealthiest Man You Don’t Know Made His Fortune

real estate when he joined his father’s successful company. He moved to the U.S. to expand his father’s empire but soon returned to France, bringing cutthroat Wall Street tactics with him. Arnault purchased his first luxury brand, Christian Dior, in 1984 while it was struggling financially. Reports indicate he may have used millions of his father’s money to finance the deal. After the acquisition, Arnault fired over 9,000 workers and sold off most of the company’s smaller labels, retaining only Dior. These strategies quickly earned him the notorious nickname “The Terminator,” but the floundering Dior became profitable again in 1989. His next move was to acquire Louis Vuitton Moët Hennessy, which owned Dior’s prior perfume division. He completed a hostile takeover, which became his go-to strategy. Over the years, he continued buying struggling brands and rebuilding them into luxury goods empires.

On top of his business acumen, experts have also credited Arnault with an eye for design and fresh talent. He has successfully brought new ideas into his companies and secured substantial media buzz. Expanding into Japan and China also proved wise, as Asia is now the company’s biggest market. Arnault appears equally adept at retaining his wealth. His five children have close ties to the business, and the family owns a 48% stake in LVMH, intending to maintain control for the long haul. Others note that Arnault contributes much less to charity than many other billionaires, a move that may have helped his wealth accumulate. Since the Forbes ranking, Elon Musk has reclaimed his title as the world’s richest person, but Arnault sits comfortably in second place. His large portfolio and ruthless business tactics almost guarantee he won’t be strapped for cash soon.

celebrities, with Elon Musk, Jeff Bezos, Bill Gates, and Mark Zuckerberg regularly making headlines. But the man Forbes named the wealthiest person in the world in 2023 has mostly flown under the radar. So, who is Bernard Arnault, and how did he make his money? Today, Arnault is the CEO of French luxury goods conglomerate LVMH, which owns brands like Louis Vuitton, Dom Pérignon, Tiffany & Co., and Dior. But the 74-year-old began his career in

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