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Contact each recommended partner to verify coverage, cost and distribution schedule. You will need all of this information in order to construct your marketing plan. A marketing vendor list is included on the thumb drive that was sent with your Right Start package. If you work with suppliers other than those listed on the approved vendor list , be aware that you must have all marketing pieces approved by us prior to distribution. Research advertising sources, but DO NOT launch anything until after your first week of business. 1.12.2 Develop Your Marketing Plan Your Marketing Plan will be a visual marketing calendar for all advertising activities for the first year of operation. Molly Maid provides a Marketing Plan Spreadsheet in Microsoft Excel. Plan to complete 12 months of the marketing planner, but realize you will likely make adjustments after the first 6 months. The template for the plan and instructions are found on the thumb drive included with your Right Start package. Your New Business Manager can assist you in preparing your plan. Your final marketing plan must be approved one week prior to Initial Training . Your marketing plan must be developed in conjunction with your financial projection. In order to maximize your growth and profitability, you must allocate the proper advertising budget based on your territory. Of course, this may vary depending on your growth goals. In new or fringe market areas, the marketing investment may be higher in order to build awareness of the benefits of the service as well as building the MOLLY MAID brand. In order to reach as many households as possible, you must use different marketing media. The most important things to remember are: Consistency – make sure you remain with an advertising vehicle for 6-8 months before assessing Reach – have a plan that includes a good media mix online and offline and in all categories of Foundation, Acquisition and Leverage Plan to invest between $2,000 and $5,000 per month on marketing during the first year. Frequency – have advertising planned 3 out of the 4 weeks a month
MOLLY MAID Right Start Manual Copyright 2015, Molly Maid, Inc.
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