Right Start Manual

It is important to complete preliminary financial projections right away to get a solid understanding of the working capital requirements. This is an important consideration as you evaluate office rent and automobile lease/ purchase payments. If your financial projection shows that additional outside investment is or may be needed, develop a full business plan. Most lenders are reluctant to loan working capital to service businesses unless prior arrangements for a business loan or line of credit have been made. The lending institution may require a full business plan. A full business plan template is available here. Checkpoint #2: Approval of Final Financial Projections Incorporate the specifics of your business (payroll taxes, office lease, vehicle lease/purchase payments, etc.) into your financial projections as you continue through Right Start . Your plan must ensure that growth and expense projections are realistic and will accurately reflect cash flow for your first two years in business. To qualify for entry into the Initial Training class, you must submit your final financial projections to the Home Office for approval at least 1 week prior to Initial Training. Your plan will be reviewed and approved by your New Business Manager and your Regional Service Manager. Do not schedule air travel to the home office training if you can’t have the final plan finished on this time line. 1.12 Marketing Your Business Marketing is essential to the continued growth of your business. It is an ongoing investment to drive revenue, not just an expense. To begin the marketing planning process, your New Business Manager will schedule a series of phone calls with you and the MOLLY MAID Marketing Manager. The live modules will describe Molly Maid’s marketing strategy, vendor partners, marketing tracking and analysis. The information within these presentations will help you ask the right questions as you start to investigate different marketing vehicles in your area. 1.12.1 Investigate Local Advertising Opportunities Once you’ve completed the second live marketing module with MOLLY MAID Marketing Manager, the next step in the marketing planning process is to contact the recommended vendor partners to determine if there is coverage in your area. It is important to have a mix of both online and offline advertisers. There are many advertising vendors available in the marketplace, however it is recommended to begin with preferred Molly Maid vendor partners for the following reasons:  Vetted, tested and proven successful  Streamlined program and pricing

MOLLY MAID Right Start Manual Copyright  2015, Molly Maid, Inc.

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