TEXARKANA MAGAZINE
HOSPITALITY & EVENTS Natalie & Cody Peek, Haley & Adrian Keener The Primary Hotel | Commons | Court
F or most of a century, the old Nash School on Highway 82 was where local kids learned their letters. Today it is The Primary, a five- acre campus where Cody and Natalie Peek and Adrian and Haley Keener are giving Texarkana the kind of place folks used to drive to Dallas to find. The Primary Commons opened first in October 2025. Led by regenerative farmer Annemarie Sullivan, the kitchen sources roughly three- quarters of its ingredients from the four-state region, with the farmers listed on the seasonal menu. Craft cocktails, a covered patio, and weekend brunch make it as easy for a Wednesday walk-in as for a Saturday night reservation. Next door, the school’s former basketball court is now The Court, a 12,000-square-foot event venue
with a professional kitchen, bride-and-groom suites, meeting rooms, and an outdoor square. The Pavilion beside the restaurant hosts gatherings of up to 50. The final piece, The Primary Hotel, opens in early 2027 and includes 17 suites, a plunge pool, a courtyard, and a fitness center. Soon, a wedding party will be able to rehearse, celebrate, and stay the night all on one property.
THE PRIMARY 417 EAST NEW BOSTON ROAD NASH, TEXAS 903-255-7212 THEPRIMARYHOTEL.COM
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INDUSTRY INFLUENCERS 2026
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