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How My Family Founded and Grew Chiro1Source FROM DOUBLE-WIDE TO NATIONWIDE
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The idea for Chiro1Source originated with a single, serendipitous event. When I was growing up, my parents were both
Soon, our whole double-wide was overtaken by inventory. My dad slept under his desk, and I slept in the bathroom to ensure we had enough product in-stock to fill our clients’ inventory. I still chuckle thinking about the fit our local fire marshal would have thrown if he’d ever paid us a visit. Dad wanted to offer exactlywhat chiropractors needed, so he started his research process by going door to door at clinics around town, asking about their dream inventory. We originally bought from just 10 manufacturers, but our inventory grew along with the company. Now we’ve moved from a double-wide trailer full of pillows to a 5,000-square- foot warehouse and offer more than 3,000 product variations to chiropractors across the country.
AUGUST 2019
chiropractors. And one day, a woman on their staffwent on maternity leave, requiring my dad, Dr. CecilWalker, to take over the supply-buying process. When he checked the company records, he realized that she’d been purchasing supplies from 18 different companies and paying separate shipping charges to all of them. This was long before the days of one-company-fits-all shopping websites like Amazon, and the ridiculous stack of shipping bills gave my dad an idea: Why not start a business that offers every product a chiropractor could possibly need, all with a single phone call (before the days of online shopping)?
“Our whole double-wide was overtaken by inventory. My dad slept under his desk, and I slept in the bathroom to ensure we had enough product in-stock to fill our clients’ inventory.”
As a middle school kid working after school and summers, I helped pack boxes. And when I didn’t sound like a 12-year-old anymore, my dad started letting me answer the phone. Even then, I knew I wanted to carry the business on someday. In 2011, I graduated from the University of North Carolina with degrees in economics and international studies and headed back to Farmville to work for Chiro1Source full time. One thing led to another, and three years ago, mywife Marah and I purchased the business. We couldn’t be happier with the work we've done, and we often talk about how great it feels to build relationships with our customers and help hardworking people each day. We still pride ourselves on our top-notch customer service. From day one, my dad hated phone trees and vowed that Chiro1Source would never subject its customers to prerecorded messages or long lists of dial prompts. No one is sleeping under their desks anymore, but you’ll still get a real person every time you call in an order. Not only that, but our staff members have all spent years in the chiropractic industry and worked in our warehouse. They know the products so well that our average order time is just 57 seconds, making it easy for busy professionals like you to fulfill your needs in record time. Though we’ve already made huge gains in the last 18 years, I’m happy to say that Chiro1Source is still growing. Our inventory is always evolving with the industry, and we’re constantly adding new products to our arsenal of pillows, hot and cold packs, electrotherapy essentials, topicals, orthopedics, and more. With clients like you there’s nowhere for us to go but up.
My dad left private practice to try his hand at a new line of work and started the company that would become Chiro1Source. His goal in 2001 was to create a chiropractor- centric business with excellent customer service, and he was prepared to do whatever it took to make that happen. In the early days of Chiro1Source, the companywas a two-man team (well, one boy and one man). I was in middle school at the time, but I did what I could to support my dad’s dream. He started the business in a double-wide and stored the inventory in some outside buildings until they filled up quickly. Eventually I lost my bedroom to D-Core pillows.
-Josh Walker
www.chiro1source.com
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866.318.3251
Which Workout Will Help You Meet Your Goals? SWEAT SMART With hot yoga, barre, Pilates, weightlifting, kickboxing, and more, personal fitness companies offer every workout you need to stay in shape. But sometimes, having dozens of choices can be more anxiety-inducing than having just a few. When it comes to finding the right workout to help you reach your goal, whether it’s weight loss, better balance, or more muscle, it’s best to seek advice from the experts.
The Best MEE
Back braces have been out of vogue for a while, and many clinicians now believe they cause more harm than good. Studies have shown that leaving a back brace on for too long can cause the abdominal muscles to atrophy, and enough patients overuse their braces that it has tipped the prevailing wisdom away from them. Still, according to the Southeastern Spine Institute and Ambulatory Surgery Center, about 50% of Americans are afflicted with back pain every year, and 85% will deal with it at some point in their lives. Faced with such a steep statistic and since traditional back braces are tabled, what is a conscientious chiropractor to do?
Drop It Like a Pound When it comes to weight loss, full-body workouts, like swimming, running, and cycling, are the most effective. "The more muscles you have to incorporate, the more calories you're going to burn because those muscles all require energy in order to work," Nike Master Trainer Holly Rilinger told SELF magazine. Regardless of the activity you choose, Rilinger recommends interval training as the best method. By combining bursts of intense effort with periods of active rest, you can keep your heart rate jumping and those calories burning. Wax On, Wax Off The words “balance” and “workout” are generally associated with yoga, and while it’s true that yogis are champions of standing on one foot, so are martial artists. According to an article published by the martial arts academy chain Evolve MMA, “Martial arts works out the entire body, from the base, to the upper torso, to the all-important core ... Practicing martial arts will improve your balance, which then, of course, improves the quality of your life.” By incorporating martial arts and yoga into your workout regimen, you’ll be able to perform impressive party tricks and stay on your feet if you lose your balance.
Well, that’s where the BaxMAX Back Brace comes to the rescue. The BaxMAX is one of our bestselling back- support products, and it accomplishes two unique things. First, instead of using elastic, like a typical back brace, it uses a five-pulley system to cinch tight, functioning much like a compound bow. That means it offers patients five times the compression with much less effort. Second, while it attaches in front like a normal brace, the patient only needs to reach to one side in order to tighten it and create compression. That makes it easy to tighten the brace in intervals, interrupting 45 minutes of
Do You Even Lift, Bro? For building muscle and increasing your strength, nothing beats weightlifting, whether you’re using dumbbells at home or machines at the gym. Lifting weights also helps burn fat. Speaking with SELF, Rilinger called the practice "the mother of all weight loss techniques, the highest in the workout food chain, the top of the totem pole.” Of course, the most important thing to consider when choosing a workout is whether you enjoy it enough to squeeze it into your schedule. If you resent every drop of sweat, it will undoubtedly take you longer to reach your goal than if you look forward to the challenge.
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Try This Foolproof Strategy WANT TO SELL MORE PILLOWS WITHOUT SELLING?
compression with 15 minutes of the brace hanging loose. Repeating that process will keep the abdominal muscles from atrophying while still offering excellent lumbar support. Chiro1Source currently stocks BaxMAX Back Brace Starter Packages that include a BaxMAX display and 16 braces, which come in five different sizes to accommodate waistlines ranging from 25 to 50 inches. The BaxMAX is made of high-quality
Chiro1Source co-owner, Josh Walker, grew up in chiropractic offices. So even though he’s never been a practicing chiropractor himself, he still knows all the tricks of the trade. Both of Josh’s parents were chiropractors with private practices, and he watched them develop strategies to bring in more patients and provide better care to those patients. If you want to amp up your pillow sales, he has the perfect foolproof strategy.
In Josh’s experience, you can increase your chances of selling a pillow to a patient starting with their very first visit.
materials, including lightweight, breathable nylon mesh; industrial Velcro; durable repelling line; and high-density nylon. It even comes with a five-year warranty! To learn more about the BaxMAX or to place an order, visit our online store at Chiro1Source.com or call us today at 866.318.3251.
“My mom actually does this in her clinic,” he explains. “When a patient has their initial exam, she asks them to bring in a pillow from their house so that she can have them lay on it and show her how they sleep.” Adopting that strategy will give you an immediate, precise visual of your patient’s sleep position so that you can quickly identify and correct problems — like sleeping facedown, which can put pressure on the lower back and flatten the natural curve of the spine. It will also give you an opportunity to examine the patient’s pillow to see if it’s providing proper support for the curvature of their neck. If the pillow doesn’t get your stamp of approval, move on to Step 2. “If the pillow looks like it isn’t providing proper cervical support, my mom brings the patient to a room with several different pillows they can test in order to figure out which one is the best for them,” Josh says. “By guiding them through the process, she’s providing a valuable service even if they don’t buy a pillow. It’s an easy way to integrate a product into an ordinary visit.” If you want to pad your pillow inventory before implementing Josh’s strategy, Chiro1Source.com is your one-stop shop. Check out our selection of Core, Chiroflow, Royal Rest, and Therapeutica Inc. pillows today, and if you have any questions about our products, don’t hesitate to call us at 866.318.3251.
866.318.3251 www.chiro1source.com 3
866.318.3251
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From Double-Wide to Nationwide 1 INSIDE
Find the Right Workout for You
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How to Amp Up Your Pillow Sales & Create Better Patients 3 Get the Most out of BTS Season 4
Tap Into the Back-to-School Season SCHOOL’S BACK!
As you load up the family for some final summertime adventures, preparing for the upcoming school year is likely one of the last things on your mind. Instead of shopping for school supplies, your main focus might be finding the best place to position your lawn chair around the campfire for optimal marshmallow roasting! But the back-to-school season is coming up, and families need to begin the expensive task of purchasing items for school. According to the National Retail Foundation, back-to-school shopping contributes to 17% of total annual sales. That’s a nearly $76 billion industry that your business could be cashing in on. However, when you only offer a special or sale because of a particular season, you are not tapping into the full capacity of the market. You need to make the offer something people actually want or need, be it chiropractic adjustments for kids carrying too many books or discounts on vehicle services for carpooling families.
For example, if you sell and service computers, you must do more than offer 10% off all technology services for the back-to-school season. Provide a sale on installing and updating programs for students or provide a gift with the purchase of a laptop for college students on the go. This makes your offer more appealing to your customer base, which will guarantee you happy and returning customers. There’s also a key demographic in the back-to-school market that often gets forgotten: teachers. Thousands of dedicated teachers across the U.S. have a classroom budget, and some must dip into their bank accounts to keep their classrooms stocked. Offering “thank-you” discounts and sales for teachers will bring more business through your door and help you support your community. Teachers can also serve as a direct marketing tool for your business. Whether it’s via mailers or in-person during open house nights, August is full of teacher-to-parent communication that could include coupons or recommendations to your business. The back-to-school season isn’t just for the big-box stores or retail providers. You can tap into this powerful market and make this last summer stretch a lucrative business season.
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