Driver Manual - Flipping book version

Social Media Do’s and Don’ts

 Do’s

 Know the Whistl Business Principles.  Be Yourself, Say who you are and who you work for, especially when publicising Whistl.  If you are using the Whistl logo, Follow the Whistl brand guidelines.  State clearly that the views / opinions expressed are your own. Speak in the first person.  Get the facts right, be truthful. Support your opinions with facts. Citethe sourse of contents.  Add value. Think before posting.  Use common sense and courtesy. Admit mistakes, apologise if necessary.  Be respectful of other cultures, religions, values etc.  Respect the copyright. Avoid the use of logos, trademarks, music, images etc without prior authorization.  Monitor the reactions to your posts and make sure they are true, respectful and legal as your own.  Don’t post things you would be embarrassed to have your mother / boss see.  No spam! No covert marketing.  Do not speak on behalf of Whistl (use a disclaimer if you have your own blog / channel).  Do not squeeze, modify the Whistl logo, do not associate the Whistl logo with inappropriate content.  Do not lie.  Do not pick fights, post any defamatory, vulgar obscene or threatening material.  Do not share internal information. Refrain from commenting on Whistl’s business performance.  Do not cite colleagues / stakeholders, do not post their materials without their approval.  Do not censor others opinions.  Don’ts

BEWARE

You could face displinary action posting comments about Whistl in a defamatory, vulgar, obscene or threatening way.

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