OCS Outcomes Report 2015-2016
Quality Improvements A number of committee members began development of training related to Aboriginal People (history, culture, customs, etc.) to bring awareness to staff working with Aboriginal clients. With the inception of the new Aboriginal Engagement Committee, the DAIC put the training on hold and will work collaboratively with this new committee to meet the unique needs of our Aboriginal clients. This committee has organized the following trainings this year: • Virtual Settlement Learning Exchange – AMSSA offered 7 interactive sessions live. • E-Symposium Cultural Safety – a two hour event through AMSSA. Community Profile Committee The purpose of the Community Profile Committee is to increase awareness of the agency and its programs throughout the community. Quality Improvements • initiated an Options’ Ambassador Program and a Planning Committee for the purpose of raising the profile of Options in the community • implemented a Blogging Committee that organizes stories and program information for the purpose of engaging the community and raising Options’ profile • Our audience on Facebook (fans) grew from 2362 people to 3565 people in the Surrey and surrounding areas (an increase of 1,203) • Facebook Fan ratio (88% Women, 11% Men) • 2 Highest Age Groups of Fans: 26% between age 25-34, 24% 35-44 • Our post Reach ratio (80% Women, 18% Men) • 2 Highest Age Groups of people reached: 25% between age 18-24, 20% 25-34 • Our daily reach on Facebook averages between 650-1150 (people that see our content daily) • We increased the number of "Now Hiring" posts on Facebook that direct people to our "Careers" page on our website. This has resulted in an increase of visits to that page • There have been between 20-300 LINK ‘click-throughs’ on such posts • On Twitter we have 581 followers and are following 527 people (we spent more time this period following and replying to tweets and re-tweets) Our posts and information have continued to bring attention to special events, need for volunteers, career postings and increased awareness around the community. This past fiscal year, OCS’s presence has continued to grow on social media. Our main focus is Facebook, followed by activity on Twitter. Here are main points to take note of:
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