PILMMA Consumer Behavior Study 2023

APRIL 2023

PAGE 4

SEGMENT 2: CONFLICTED (41%)

Conflicted respondents, 77% of whom have hired a personal injury attorney, nevertheless have significant reservations about how hiring an attorney reflects on them and whether the incremental benefit is worth it.

They believe that hiring a personal injury attorney means they’re a greedy person and that other people will see them as greedy for doing so. While they recognize many of the benefits of hiring an attorney, those benefits are offset by what hiring an attorney says about them.

These respondents are far more likely to say they could handle a settlement negotiation well without needing an attorney.

PILMMA, LLC

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