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ASSOCIATION STATISTICS SECTION 1 Association Statistics
SECTION 2 Member Recruitment (Acquisition)
Please indicate what percentage of your membership belongs to each of the following generation groups. SECTION 3 Member Engagement
SECTION 4 Member Renewal and Reinstatement (Rete
GENERATION GROUPS
Individual (n =218)
SECTION 5 Social Media
Generation Z (born 1996 or later)
6%
SECTION 6 CHALLENGES and Goals
Millennial (born 1980 to 1995)
20%
SECTION 7 Dues and Membership Structure
Generation X (born 1965 to 1979)
29%
SECTION 8 Managing Your Association
Baby Boomers (born 1946 to 1964)
36%
SECTION 9 The Demographics of Your Association
Born 1945 or earlier
10%
y Associations with increases in their one-year and five-year membership numbers are significantly more likely to have higher percentages of Millennials and Generation X members. Associations reporting no change in their membership in the past year are significantly more likely to have more Baby Boomers. Associations reporting increases in their overall renewal rates are significantly more likely to have a higher proportion of Generation X members. SECTION 10 Words of Wisdom
y Results on generational breakdowns are relatively unchanged from 2018, with Baby Boomers constituting the largest percentage of the membership (36%), followed by Generation X (29%).
Associations with increases in their one-year and five-year membership numbers are significantly more likely to have higher percentages of Millennials and Generation X members.
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