ent (Acquisition)
3
MEMBER ENGAGEMENT
ent
and Reinstatement (Retention)
INDIVIDUAL
Participation in your public social network
1 %
37%
62%
Participation in your private social network
54%
5%
42%
Goals
Participation in your young professional program
6%
39%
55%
Attendance at webinars
6%
44%
50%
rship Structure
Attendance at your annual conference/trade show
1 4%
39%
47%
sociation
Number of members who acquire or maintain a certification within your organization Number of visits to members-only section of website
1 2%
44%
45%
4%
44%
52%
s of Your Association
Participation in your mentoring program
2%
51 %
47%
Attendance at your professional development meetings
10%
52%
38%
Number of membership upgrades
6%
55%
40%
Donations to your association foundation or PAC
52%
36%
13%
Use of career services (e.g., Career Center)
59%
35%
6%
Purchase or maintain insurance through your organization Non-dues product purchases (other than previously checked)
57%
29%
14%
51 %
37%
12%
Volunteerism with your organization
66%
28%
6%
Book or directory purchases
52%
22%
27%
(other than previously checked) Non-dues service purchases
71%
21%
8%
Increased Stayed the same Decreased
y While 64% of associations saw increased engagement with their public social network, this rate of increase was down from 70% in 2018. y Fewer associations (51%) saw an increase in webinar attendance, a continued decline from 60% in 2016. y Among organizations with both one-year and five- year membership growth, member engagement
and participation is significantly higher than among associations with negative growth. - Some of the more notable significant differences include participation in a private social network; participation in a young professional program; attendance at annual conference/trade shows; and number of members acquiring/maintaining certification.
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