SECTION 2 Member Recruitment (Acquisition)
3
SECTION 3 Member Engagement
MEMBER ENGAGEMENT
SECTION 4 Member Renewal and Reinstatement (Ret
TRADE
SECTION 5 Social Media
Participation in your public social network
2%
32%
67%
Participation in your private social network
53%
2%
45%
SECTION 6 CHALLENGES and Goals
Participation in your young professional program
41%
56%
3%
SECTION 7 Dues and Membership Structure 5%
Attendance at webinars
39%
55%
Attendance at your annual conference/trade show Number of members who acquire or maintain a certification within your organization Number of visits to members-only section of website
34%
52%
14%
SECTION 8 Managing Your Association
37%
51%
12%
48%
48%
3%
SECTION 9 The Demographics of Your Association
Participation in your mentoring program
51%
41%
8%
SECTION 10 Words of Wisdom 8%
Attendance at your professional development meetings
46%
46%
Number of membership upgrades
38%
52%
11%
Donations to your association foundation or PAC
47%
42%
12%
Use of career services (e.g., Career Center)
56%
36%
8%
Purchase or maintain insurance through your organization Non-dues product purchases (other than previously checked)
62%
35%
4%
63%
32%
5%
Volunteerism with your organization
60%
31%
9%
Book or directory purchases
70%
17%
14%
Non-dues service purchases (other than previously checked)
68%
30%
3%
Increased Stayed the same Decreased
y Associations that experienced new member growth in the past year also saw a significantly higher increase in conference/trade show attendance.
y 57% of associations with new member growth experienced conference/trade show growth, compared to 41% among those experiencing a decrease and 44% among those experiencing no change in new membership growth.
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