Member Engagement
4
MEMBER RENEWAL AND REINSTATEMENT SECTION 4 Member Renewal and Reinstatement (Retention)
SECTION 5 Social Media
SECTION 6 CHALLENGES and Goals For each member, how many of each of the following membership renewal EFFORTS do you have in your renewal series? Select ONE for each renewal series.
SECTION 7 Dues and Membership Structure
MEDIAN NUMBER OF MEMBERSHIP RENEWAL EFFORTS IN RENEWAL SERIES* Total Individual Trade
SECTION 8 Managing Your Association
Combination
SECTION 9 The Demographics of Your Association 3
4 3 2 2
4 3 2 2
4 2 2 2 2
Digital Ads
3 2
Mail Text
SECTION 10 Words of Wisdom
1 1 1
Phone
1 1
1
Fax
3
1
* Among those who used that renewal method
y Email is the most popular method for contacting members to renew their membership.
y Email is more widely used by large, big budget associations. - IMOs with 20,000+ members and all associations with budgets over $20 million make six email efforts, which is significantly more than smaller, lower budget associations.
38% of associations seeing an increase in renewal rates have an automatic annual credit card renewal option. This is significantly more than among associations experiencing a decrease (26%) and among those reporting no change (22%).
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