The_2019_Membership_Marketing_Benchmarking_Report (1)

SECTION 6 CHALLENGES and Goals

6

DUES AND MEMBERSHIP STRUCTURE SECTION 7 Dues and Membership Structure

SECTION 8 Managing Your Association

What percent of your members are international (outside your country)? If you are unsure, check not sure.

SECTION 9 The Demographics of Your Association

SECTION 10 Words of Wisdom

PERCENTAGE OF INTERNATIONAL MEMBERS

Total (n = 136)

Individual (n = 87)

Trade (n = 21)

Combination (n = 28)

Mean

8% 7%

11% 5%

12%

10%

Median

5%

4%

0%

-

4%

5%

5%

1% to 10% 11% to 20% 21% to 30% 31% to 40% 41% to 50% 51% to 60% 61% to 70% 71% to 80% 81% to 90% 91% to 100%

67% 14%

63% 13%

71% 10% 10%

75% 21%

4%

8% 3% 2% 1%

9% 5% 2% 1%

- - - - - - -

- - - - -

- -

- -

2%

2%

5%

-

-

-

y 71% of associations report that 10% or fewer members are international.

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