SECTION 6 CHALLENGES and Goals
6
DUES AND MEMBERSHIP STRUCTURE SECTION 7 Dues and Membership Structure
SECTION 8 Managing Your Association
What percentage of your overall revenue is derived from membership dues? If you are unsure, check not sure.
SECTION 9 The Demographics of Your Association
SECTION 10 Words of Wisdom
PERCENTAGE OF REVENUE FROM MEMBERSHIP DUES
Total (n = 121)
Individual (n = 75)
Trade (n = 21)
Combination (n = 25)
Mean
37% 31%
37% 30%
41% 45%
32% 25%
Median
0%
-
-
-
-
1% to 10% 11% to 20% 21% to 30% 31% to 40% 41% to 50% 51% to 60% 61% to 70% 71% to 80% 81% to 90% 91% to 100%
9%
9%
5%
12% 20% 24% 16%
20% 19% 13% 13% 12%
23% 19% 12%
10% 14% 14% 38% 10%
9% 11% 11% 5%
4%
16%
8% 5%
5% 5%
4% 4%
-
-
- -
- -
1%
1%
y On average, associations derive 37% of their revenue from membership dues.
y Associations with a renewal rate of 80%+ receive 38% of their revenue from membership dues, compared to 34% for those with lower renewal rates.
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