The Newsletter Pro - March 2020

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IT’S ALWAYS A GOOD DAY TO GIVE At The Newsletter Pro, we know the impact of giving back, especially when we’re giving back to children in need. That’s why every year during Christmastime, we collect donations for presents for the foster kids in our Idaho communities with our annual Fostering Christmas event. But one company understands the importance of finding a way to give back every single day. impressive track record of founding companies that incorporate a social mission. Inspiration for the business came from Leffler’s experience shopping for school supplies with his own children. After noticing a “distinct lack of vision and creativity” in most school products, and subsequently learning that over 99% of elementary school teachers in the United States pay for classroom supplies out of their own pocket, he knew he had to do something. Leffler founded Yoobi on the idea of the one-for- one system. Each time any Yoobi school product was purchased, an item would be added to a pack of school supplies to be donated to students in need, especially in poverty-stricken areas. Working in conjunction with the Kids in Need Foundation, Leffler used their expertise to determine which supplies students needed the most. Since its beginnings in 2014, Yoobi has gone on to donate over 65 million school supplies and impact nearly 5 million children in over 173,000 classrooms across the U.S. and other parts of the world. Yoobi was founded in June 2014 by Ido Leffler, an entrepreneur, investor, and advisor with an


Yoobi works with the Kids in Need Foundation to determine the most fundamental tools to support learning and creativity, identify which items teachers are most likely to buy out of pocket, and then create special Yoobi school supplies to foster that learning, creativity, and philanthropy most effectively. Every Yoobi classroom pack is filled with enough sets of supplies to donate to 30 students. Every student box has a set of pencils, crayons, colored pencils, erasers, glue sticks, a pencil sharpener, a folder, a ruler, and a set of scissors for the class to share. It may not seem like much, but studies have shown that when kids have brand-new school supplies that they can call their own, grades, classroom behavior, and self- esteem all improve. When you level the playing field, all kids have an equal shot at learning. That means down the road, they have a greater chance to be successful and make meaningful lives for themselves. You don’t have to give back on such a grand scale that you create an entire company out of it. There are plenty of ways to give back to those in need in small ways. When it comes to children and their futures, having the ability to give back should correspond with feeling the responsibility to give back. Yoobi understands how critical it is that all children be given a fair chance to thrive. They are the future, after all. We can’t know where they’ll end up, but we can give them a better chance to end up somewhere meaningful.

When teachers are forced to spend money out of their own pocket on resources and supplies for the dozens of kids they instruct every day, it paves the way for two things to happen: Either teachers are financially unable to provide everything their students need and their students suffer because of it, or the teachers go beyond their means to make sure the students have what they need and their own livelihood suffers because of it. There’s no win-win scenario. One survey showed that on average, elementary school teachers spend over $500 of their own money annually on supplies their students need. More than half of teachers in high-poverty school districts report that 75% of their students show up to school on the first day without any supplies of their own. School districts with the most poverty also receive $1,200 less per student on average than the wealthier school districts do. That makes it so that a student living in poverty, with less access to regular supplies, is 13 times less likely to graduate on time. Those are staggering numbers. But it’s really an eye- opening domino reaction and motivation enough for companies like Yoobi to exist. Basic supplies that are crucial to the regular curriculum of elementary students are not readily provided by school facilities because there’s insufficient money in their budgets to purchase them. But many teachers do what they can because they have a passion for seeing their students succeed and know how having the right tools for education can help them do so.




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