FUNDRAISING BASICS
DEVELOPING THE ANNUAL FUND PROGRAM
Course Content: This three- hour course takes a “hands - on” approach to learning in order to provide information and ideas on how to apply fundraising basics to create a bluepint for success. As annual giving is considered the essential foundation upon which to build, participants will learn how to develop an effective annual fund program. The underlying planning process, complete with goal setting and the components of a good plan, will be explored, as well as the basics of gift giving. Participants will conduct on-line, real time research for collecting available data.
Course Goals: After successful completion of this course, participants will be able to:
Describe and identify the points to develop an effective annual fund program Analyze the components of a good plan and how to incorporate it into your annual fund Determine which strategies to use and when to use them Utilize the annual fund to support a total development program Assess the cost efficiency and effectiveness of their annual fund Conduct on-line research to collect data
Cost: $55
Instructor: Jennifer Yarbrough
Time
Course #
Date:
Location
(3 hours)
6:00 PM –
Wednesday, February 15, 2023
XGM-757-58301
CCAC – Virtual
9:00 PM
9
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