Gems Publishing - May 2019

Self-Assessment Quiz Nos. 11–20

By Dr. Tom “The Gems Guy” Orent

12. MARKETING CALENDAR RE: 6–8 NEWPATIENT STRATEGIES SIMULTANEOUSLY AND CONSISTENTLY DEPLOYED THROUGHOUT THE YEAR Everyone wants (and needs) more new patients. The truly successful practices create a SYSTEM TO ENSURE continuous, robust new patient flow. You need a step-by- step system for adding and testing already known-to-be-effective marketing (see “A” below) and a TOOL with which to consistently plan and deploy your marketing (see “B” below). Ask your Personal Gems Concierge and/or Coach for help on either or both. Would you like to ADD a BARE MINIMUM of $100,000 in the next 12 months through EXTRA New Patient Flow? If your answer is “yes,” reading the “9 Keys” Team Training Toolkit and deploying what you learn in that program could easily be your ticket to far exceeding that $100,000 increase in revenue this year.

This is Part III: the conclusion of the 20 commonalities of the most successful practices. If you have not yet taken the first half of the quiz, go back to the April 2019 issue of New Frontiers for Dental Practice Success and begin with the first 10 secrets to massive success in dental practice. In this month’s article, we’ll cover numbers 11–20. Reminder … write down which ones you already do and which you don’t yet do. Put today’s date on the quiz. Make a note in your calendar to revisit this quiz at least once per quarter year. Even if it takes you two or three years to get 100 percent on this quiz, that’s fine. As you work toward achieving 100 percent on this self-assessment, your practice and income will thrive as a result! Send an email to Tom@1000Gems.com and let me know how you scored on this quiz, both now and in the future. Elizabeth and I are here to help you achieve your dreams in practice and create wealth for you and your family. Taking effective action on the 20 “Gems” we’ve covered in this three-part series will go a long way toward helping you live the life you’ve been dreaming of. 11. LONG-TERM INTERNAL FINANCINGOF THE UNFINANCEABLE (IF GR< 1.2:1) The “Gurus” always tell us “never be your patients’ bank.” Well, it’s some of the worst advice you’ve ever received. Is there risk involved in long-term (8–12-plus months) internal financing for some of your patients’ care? Of course. Can you mitigate the risk and make much more money by offering long-term internal financing for some of those patients who can’t otherwise get financing (turned down by third-party outside financing)? Yep! Between my two practices, we performed in excess of $400,000 worth of care each and every year as a result of this Gem. Your Gems Ratio must be less than 1.2:1 before you consider deploying this Gem. Gems Ratio = True Accounts Receivable / Average Monthly Collection (minus refunds). Deploy this single Gem effectively and you’ll add a minimum of $100,000 per year to your practice starting today … year in and year out from now until you retire!

A. Site Map Advanced Marketing Braintrust 034 9 KEYS TO RAPIDLY AND CONSISTENTLY INCREASING NEW PATIENT FLOW

B. Site Map GoldMine UnderGround Team Training Toolkit 030 16 SECRETS TO CONSISTENTLY EFFECTIVE HIGHLY PROFITABLE MARKETING

13. NEWPATIENT REFERRAL SYSTEM—THE PROSPECTIVE NEW PATIENT GIFT BAG Likely the least expensive and barely tapped source of your best new patients is through existing patient referrals. How do I know you are barely tapping the huge potential of referrals in your practice? Simple. Do the math. Let’s say you have 1,800 active patients in your practice (active is defined as having had at least one visit in the last 18 months) and you’re getting 30 new patients per month. If 15 of those new patients "Taking effective action on the 20 'Gems' we’ve covered in this three-part series will go a long way toward helping you live the life you’ve been dreaming of."

Site Map GoldMine UnderGround Team Training Toolkit 015 HUGE PROFITS - FINANCING THE UNFINANCEABLE

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