Shangri-La Group Social Media Guidelines
INTRODUCTION
The Internet and social media have transformed the way the world communicates, connects, and works. To help our employees navigate this “always-on” world, we have updated our Social Media Guidelines. Whether accidental or intentional, inappropriate or wrongful use of social media by Shangri-La Group’s employees, hotels, resorts and other businesses can have damaging consequences to our corporate reputation and, in some cases, may be against the law or regulations where we do business. To avoid any problems or misunderstandings, the following Social Media Guidelines provide practical advice and guidance on how employees should conduct themselves online in order to protect our brands, corporate reputation, and data security. These Guidelines apply to postings and comments on all forms of social media, including WeChat, Facebook, LinkedIn, Twitter, Weibo, Google+, Wikipedia, WhatsApp and Snapchat, and all other social networking sites, Internet postings, blogs, online forums and new tools as they emerge. All employees of Shangri-La Group are required to comply with these Guidelines. An employee may be required to remove any social media content considered to be in violation of these Guidelines, and individuals in breach of any of the Guidelines may face disciplinary action, including termination of employment. Unless local laws and regulations require higher compliance standards than these Guidelines, the following principles and guidance will govern the use of social media by all personnel of Shangri-La Group, its hotels, resorts, and other businesses. 1. Please familiarize yourself with and follow the Shangri-La Group Code of Conduct and Ethics. Social media must never be used in a way that breaches any of our corporate policies, including the Corporate Data Protection Policy, or breaches any data protection laws or regulatory requirements. For example, we should never disclose personal information about a guest online. SCOPE OF THESE GUIDELINES GUIDELINES
2. Ensure your profile and any content you post on social media are consistent with the professional image you present to our guests and colleagues.
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