Doyoung (Lisa) Kim linkedin.com/in/lisadoyoungkim ■ Career history: International Sales Planning Associate, Warner Bros Entertainment Inc, South Korea Marketing Assistant, PepsiCo, South Korea Finance Accounting Clerk, Grand Hyatt Seoul, South Korea ■ Education highlights: MBA, Warwick Business School, UK BA, Culture and Tourism, Sookmyung Women’s University, South Korea
■ Nationality: South Korean
■ Languages:
Korean (native) English (fluent) Mandarin Chinese (intermediate)
■ Career achievements: Implemented onboarding training and system set up during launch of a new OTT platform service, HBO Max. Worked with the Burbank, Sydney, and Singapore offices on transitioning deliveries to new vendors, standardisation of delivery options, pricing, and asset preparation for WB content. Initiative gained smooth transition and reached 15% increase in sales growth the following year. Managed relationship with more than 50 key clients in 10 countries including India and Korea, on WB TV licensing and international sales contracts. Conducted contract bidding and secured deal closure in value of 300 million won with one of the biggest media corporations, WAVVE. Increased annual revenue to 80 billion won (70% of Korean office’s total sales during Covid-19). Devised a business model to track outstanding invoices and balance cash accounts. Ensured that outstanding payments were allocated in a timely manner by proposing new deal terms and conditions based on analysis of payment history data. As a result, secured reimbursement of 100 million won and improved the on-time in-full processing rate from 70% to 85%.
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