WBS Full-time MBA Talent Profiles 2023

Xinlu (Lulu) Li linkedin.com/in/xinlu-li-3063a4122

■ Career history: Sales Development Project Manager, Zimmer Biomet, China Marketing Professional Education Manager, Stryker-Trauson, China

CFO Assistant, Stryker-Trauson, China Project Coordinator, Trauson, China

■ Education highlights: MBA, Warwick Business School, UK BBA, Business Administration, Thompson Rivers University, Canada

■ Nationality: Chinese

■ Languages: Mandarin Chinese (native) English (fluent) Japanese (basic)

■ Career achievements: Won 90% of the bidding in Fujian, Jiangsu, Zhejiang, Anhui and Qinghai provinces, brought in 30% market sales growth annually, and further stabilised the market position under the newly introduced national medical procurement policy (VBP), by using complex competitor analysis and product marketing strategies. Established Stryker Trauson Academy E-Education platform. Led platform structure and knowledge library content design whilst setting criteria of the grading training system. This education platform greatly improved efficiency, saving 20% of manpower and helping to raise the professional image amongst all local competitors. Recognised as star employee of the year. Recovered 1.5 million Chinese yuan of missing guaranteed interest income, owed by the Agriculture Bank of China to the company. As the main negotiator, used investigative and communication skills to maintain a sustainable relationship with the bank.

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