WBS Full-time MBA Talent Profiles 2023

Anirudh Menon Vallikkat linkedin.com/in/anirudhvallikkat

■ Career history: CEO and Co-founder, Carcility Technologies - FZE, UAE Software Engineer, HCL Technologies Ltd, India ■ Education highlights: MBA, Warwick Business School, UK BTech, Computer Science and Engineering, SRM University, India

■ Nationality: Indian

■ Languages:

Malayalam (native) English (fluent) Tamil (fluent) Hindi (intermediate) Japanese (basic)

■ Career achievements: Led and managed Carcility’s survival during the pandemic through a complete overhaul of the business model from an online marketplace to a more customer-centric one that focused on customer safety and convenience. As a result, website traffic increased to 20,000 per month from 4,000, the customer base increased by over 150%, and revenue increased by 120%. Spearheaded the start-up’s operational and marketing strategy (both online and offline) and negotiated a funded partnership with the lubricant giant ExxonMobil in the UAE. Resulted in the addition of 30% of the Mobil branded service centres in the UAE onto the platform and a 25% increase in retention of customers owning German and American manufactured vehicles. Founded Carcility, a platform that connects the fragmented automotive service market and enables businesses to directly communicate with customers. It is the UAE’s first platform to enable over 150 auto repair business owners to connect to customers, resulting in a 70% reduction in maintenance costs and a 50% increase in workshop staff productivity.

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