SpotlightDecember2019

December 2019

Gateway Classic Cars Over 20 years of connecting Car Enthusiasts with their dreams Esme Original Jacket Creative and unique clothing for today’s women

Banded Peak Brewing Inviting you to taste the adventure

Serving thirsty, hard-working people damn fine beer Medicine Hat Brewing

DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

MANAGING DIRECTOR Rod Gregg

CONTRIBUTING WRITERS Janice Buckler Shannon Ferguson Ceiledh Monk Dan Monk David MacDonald Christi Rideout

COMMUNICATIONS & ADMIN LEAD Calli Gregg

EDITORIAL DIRECTOR Lee Ann Atwater

PUBLISHER AIDACA Media & Spotlight on Business Media

RESEARCH TEAM LEADS Ashley Tanner

WEBSITE DESIGN & LAYOUT LEAD Sebastian O’Malley

EDITORIAL LEAD Jenna Conter

spotlight on december It is hard to believe that December is upon us already and it will soon be time to reflect on another year that has passed and the challenges that we faced personally and professionally in 2019. We are honoured to have had the opportunity to work with so many amazing entrepreneurs and business leaders and share their stories with our readers as we put the spotlight on the people that made it all happen in 2019. With the Holidays just around the corner we only saw it fitting to finish the year off with a couple of amazing craft brewers. We sat down with Matthew Berard, one of the co-owners of Banded Peak Brewing to learn more about how he and a couple of childhood buddies, Colin McLean and Alex Horner, have been having fun brewing beer for years now and how they turned a passion into a profession.

This time of the year many businesses look to close out their year strong, while focusing on planning strategies and setting goals for next year and beyond as we all move into a new decade. Like the year before, 2019 was an interesting year which saw many new challenges for businesses on both sides of the border and election north of the border and another starter for 2020 south of the border. We, like many of you, will learn from 2019 and look ahead to all that 2020 has to offer. In this month’s issue we spoke with Sal Akbani, President and CEO, and Ken Dusman, Marketing Manager, of Gateway Classic Cars about the past 20 years and how they look to continue as the World’s largest Classic and Exotic Car Sales Company as we move into the next decade. We also had a conversation with Pamela Matheson, designer and owner, of the Esmé Original Jacket about how making clothes for herself turned into a business for today’s women looking for quality, comfort and affordability in what she wears.

As we sometimes look to Christmases past this time of the year, we share a story of business past and how Warren Vancuren, owner of Medicine Hat Brewing Company and family have brought a piece of Medicine Hat’s history base to life through beer. We would also like to thank all those that were involved with this years issues; the writers, researchers, featured companies, advertisers and our amazing readers as we look forward to sharing more stories about successful businesses and the people making it all happen as we move into a new decade. Merry Christmas, Happy Holiday and most of all a Happy and Successful New Year in 2020. The Spotlight on Business Magazine Team

P.O. Box 35007, Halifax, Nova Scotia, Canada B3M 0G3 P: 902 593 0533 E: info@spotlightbizmag.com spotlightonbusinessmagazine.com

DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

december Banded Peak Brewing Inviting you to Taste the Adventure

03 SPOTLIGHT ON DECEMBER 08 DECEMBER INDUSTRY EVENTS 12 SPOTLIGHT ON INDUSTRY 14 CONTRACTORS CORNER

Universal Design Renovations 20 LONG HOP BREWING CO Aussie born Albertan craft brewer’s beers don’t beat around the bush. 26 BANDED PEAK BREWING Inviting you to Taste the Adventure 32 MEDICINE HAT BREWING Serving thirsty, hard-working people damn fine beer 40 BOTTLE VS. CAN The benefits of beer in cans are more than just taste 42 SPOTLIGHT ON BUSINESS 44 WHAT’S NEW WITH FANSAVES Because everyone’s a fan of Saving Money 48 GATEWAY CLASSIC CARS Over 20 years of connecting Car Enthusiasts with their dreams 56 ESME ORIGINAL JACKET Creative and Unique Clothing for today’s Women 62 SPOTLIGHT ON INNOVATION 64 TWIN MONKEYS CANNING SYSTEMS Yes, you CAN! 70 SPOTLIGHT ON HEALTH 72 HOLISTIC HEALTH Nutrients A to Z - Vitamin B12 (Cobalamin) 76 STUDYING ABROAD Studying International Business abroad in Germany

Gateway

Spotlight on Business recently sat down with Matthew Berard, one of the co-owners of Banded Peak Brewing, to learn more about how he and a couple of childhood buddies, Colin McLean and Alex Horner, had been having fun brewing at home for a few years. After sharing their creations with friends and getting the thumbs up on their skills starting a craft brewery and entering into the Alberta market just seemed like a natural progression for this beer trio who love the outdoors as much as they love beer. Medicine Hat Brewing Serving thirsty, hard-working people damn fine beer

Classic Cars Over 20 years of connecting Car Enthusiasts with their dreams vehicles. Spotlight on Business sat down with Sal Akbani, President and CEO, and Ken Dusman, Marketing Manager, of Gateway Classic Cars to chat about the past 20 years and how they have become the World’s largest Classic and Exotic Car Sales Company along with how they plan to continue to be the sales leader in their sector of the industry as we move into the next decade. 48 If you are a classic and exotic vehicle enthusiast, then you probably already know who Gateway Classic Cars are as they have been in the classic and exotic vehicle sales business for over 20 years now. They have come a long way since Sal’s humble beginnings in the company’s original garage and showroom in St. Louis back in 1999. Gateway Classic Cars now has 18 locations across the United States with an inventory of over 3,500 Esme Original Jacket Creative and Unique Clothing for today’s Women 56

It is not too often that a business that opened its doors in 2016 can trace it roots back to the early 1900’s, but that is the case with Medicine Hat Brewing Company. Spotlight on

Business had the opportunity to catch up with Warren Vancuren, Owner, and Kaiden Vancuren, General Manager of Manufacturing & Distribution, for the brewery and learn about their family’s journey to bring back a piece of Medicine Hat’s history. But as Warren and Kaiden will tell us a legacy isn’t the easiest thing to live up to, but then again Medicine Hat has never been about doing things the easy way, but the right way when it comes to making timeless craft beer.

Canning is a village in northeastern Kings County, Nova Scotia located at the crossroads of Route 221 and Route 358. It was once a shipping and rail hub for farmers in Kings County along with being a major ship designing and building centre. Today it is becoming more known for its fashion designs than its ship designs, all thanks to Pamela Matheson, designer and owner, of the Esmé Original Jacket. Spotlight on Business spoke with Pam from her studio in Canning where she has been building her product line since 2013 with a focus on quality, comfort and affordability.

DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

november

Solar United Neighbors Brews from the Sun If you have been following along the last few months then you know that Spotlight on Business has been working with Carra Cheslin, Director of Engagement and Ben Delman, Communications Director of Solar United Neighbors to get the word out about the non-profit that started in Washington, D.C. back in 2007 when Solar United Neighbors Executive

Director was asked by her son, if they could go solar. Spoiler Alert, she did and along the way built an organization that now supports communities, homeowners and businesses in 13 states and has overseen over 4,100 installations for a total of 32 megawatts of electricity. Well if you are a regular reader of the magazine then you also know that we have a continuing series on Craft Brewing, well this month we are combining them both as we spotlight Solar United Neighbors’ Brews from the Sun competition event and the breweries that are using solar in the pursuit of the perfect pint.

november

B y putting a spotlight on your business, organiza- tion or community with effective and interactive media and advertising we will help you capture the interest of business leaders and potential clients, giving you an oppor- tunity to promote your brand and grow market share through mobile, online, print, video and social media support, helping your business connect and stay engaged with your customers.

Montana Log Homes Federal Election 2019 Ticketpro Inc

DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

December

THE INTERNATIONAL WORKBOAT SHOW December 4th – 6th, 2019 Morial Convention Centre New Orleans, LA, USA

Once again, the conference will bring together ecological farmers (and supporters) from across the province to share ideas, learn from experts and from each other, and of course, celebrate with good food and friends. The vision for this conference aligns with the Ecological Farmers Association of Ontario’s (EFAO) mandate “to support and promote a vibrant community of ecological farmers through education, training, farmer-led research and knowledge sharing.” More than 400 attendees are expected and will be offered over 36 intermediate to advanced level workshops on horticulture, livestock, field crops,

studies and solutions workshops with over 35 exhibiting brands and 1000+ attendees. Turn your Data into Intelligence! For more information on the event: https://datamarketing.ca/2019/ Follow on Twitter: @DataAIMarketing Follow on Facebook: @DataAIMarketingToronto

Commercial Mariners from around the world will unite once again inNewOrleans for the International WorkBoat Show. Each year, over 15,000 people return to network, discover new products, and learn about evolving issues affecting the industry – from expert keynote speakers, innovative exhibitors, and most importantly, each other. For many of us, this year has been a time to regroup, reassess, and re-imagine what the future might hold. And because the economic forecast is not yet clear, every bit of support, every best practice, every tool, every efficiency, every bit of wisdom matters. At the International WorkBoat Show, you’ll find thousands of solutions, strategies, technologies, and ideas to give your business an edge in 2019 and beyond. And you’ll find loyal exhibitors offering demos, special presentations, partnerships and deals to help you power through these turbulent times.

2019 TOURISM SUMMIT

WHISKYFEST NEW YORK December 3rd, 2019 Marriott Marquis Times Square New York, NY, USA

December 1st - 3rd, 2019 The Westin Nova Scotian Halifax, NS, Canada

seed saving, soil health, and more. For more information of the event:

This event provides the opportunity to the attendees to taste from a selection of single malt and blended Scotch, Irish, bourbon, rye, Tennessee, Japanese, Canadian, and craft-distilled whiskies, all assembled in one Grand Ballroom. High-end rum, cognac, and other spirits will be available as well. Meet the whisky distillers, master blenders, and other whisky experts who will be in attendance at this year’s WhiskyFest New York. The focus is on education and many distillery representatives will be on hand at the pouring booths to explain how their whiskies are made. Seminars will run throughout the evening, acting as opportunities to meet distinguished members of the whisky community and learn first-hand how their brands are made. Be sure to go to at least one free seminar at WhiskyFest – you’ll be glad you did.

You are invited to join them for the annual Tourism Summit featuring riveting keynote speakers, educational sessions & workshops and networking opportunities for delegates. This three-day event wraps up as we recognize Excellence with the Crystal Tourism Awards and Gala Dinner. Each year, during the Tourism Summit, the Crystal Tourism Awards of Excellence are presented to deserving recipients who have gone above and beyond and have been recognized by their peers. The Business-to-Business Marketplace provides Nova Scotia’s tourism industry with an opportunity to network with industry suppliers to discover the latest innovative products and exciting partnership opportunities that will support and grow your tourism business.

https://conference.efao.ca Follow on Twitter: @EFAO2 Follow on Facebook: @Ecological-Farmers-of- Ontario efao2 Follow on Instagram: @efao2

DATA & AI MARKETING TORONTO CONFERENCE AND EXPO December 2nd - 3rd, 2019 Hyatt Regency Toronto Toronto, ON, Canada

For more information on the event: https://www.workboatshow.com Follow on Twitter: @WorkBoat Follow on Facebook: @WorkBoat Follow on Instagram: @workboat

This amazing event is for marketers across industry verticals to learn, network and get inspired. The Data Marketing Ecosystem represents the wide diversity of talents and skillsets, working together to achieve data-driven marketing goals. This year, based on feedback from our community and industry trends, we’re launching an AI Marketing component to the event. Learn from AI and machine learning experts on applying these technologies to your marketing endeavors. The event showcases 2 full days of keynotes, case

For more information on the event: http://www.conferenceontourism.com/ Follow on Twitter: @voiceoftourism Follow on Facebook: @voiceoftourism Follow on Instagram: @voiceoftourism

For more information on the event: http://www.whiskyfest.com/new-york/ Follow on Twitter: @WhiskyFest Follow on Facebook: @whiskyfest Follow on Instagram: @whiskyfest

THE BUILDINGS SHOW December 4th – 6th, 2019 Metro Toronto Convention Centre Toronto, ON, Canada

6TH ANNUAL ECOLOGICAL FARMERS OF ONTARIO CONFERENCE December 2nd – 5th, 2019 The Ramada by Wyndham Hotel Belleville, ON, Canada

The Buildings Show provides an unforgettable experience as North America’s largest event for products, services, educational programming and professional networking. They have been proud to host this spectacular event for the design, con-

DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

struction and property management communities for the past 30 years. New in 2019, Buildings Connect, presented by Colliers Proptech Accelerator powered by Tech- stars, will be showcased across all market sectors of The Buildings Show. Explore technology innova- tions and connect with transformation influencers at Construct Canada and PM Expo in the South Building and HomeBuilder & Renovator Expo and World of Concrete Toronto Pavilion in the North Building.

For more information of the event: https://events. thechannelco.com/events/women-of-the-channel- east/about Follow on Twitter: @TheChannelCo Follow on Facebook: @TheChannelCompany THE QUANTIFIED FARM CONFERENCE December 4th – 5th, 2019 Vancouver Marriott They are taking the Quantified Farm Conference to Vancouver this year! Vancouver represents the third-largest seaport in North America and saw record cargo numbers in 2018, driven by hunger for grain and potash overseas as consumption patterns change. Today’s agricultural systems are complex, intercon- nected networks that rely on the most advanced technologies and practices to ensure that the food we grow is abundant, safe and is profitable for the farm. With added pressure from consumers looking for transparency and traceability, to con- tinued emphasis on the environment and sustain- ability, producers need to be masters at optimizing multiple factors to raise their crops and livestock. This event will take you deep inside the critical components of the new farm ecosystem. We’ll explore the many facets of farm sustainability and profitability, including plant growth, soil health, equipment advancements, emerging technologies, best practices in farm data, changing climates and more. Those who attend will learn how to identify the key decisions, innovations and tools that will best help them meet their targets for both profitability and sustainability on the farm. For more information of the event: https://conven- tionall.swoogo.com/QFC19 Follow on Twitter: @DecisiveFarming Follow on Facebook: @DecisiveFarming Pinnacle Downtown Hotel Vancouver, BC, Canada

For more information of the event: https://www.thebuildingsshow.com

THE WOMEN OF THE CHANNEL LEADERSHIP SUMMIT SERIES EAST December 10th – 11th, 2019 New York Hilton Midtown New York, NY, USA

Women from across the IT channel—no matter what stage of their career—find themselves in the throes of sweeping industry, business and cultural change. Now is the time when everyone must lead to their fullest potential whether they are indi- vidual contributors or managers of large diverse teams. Everyone has a voice that must be heard. For these reasons, inclusion and gender diversi- ty initiatives are pertinent business imperatives designed to bring together teams rich in talent and different points of view. Women of the Channel Leadership Summit includes the most prominent and rising women across the spectrum of builders, buyers and sellers. This one-of-a-kind event empowers and cultivates the next generation of female leaders; and offers female channel and IT executives an opportunity to advance their skills, network with peers and be inspired by the women making a significant impact on the IT channel and industry today. Attendees benefit from interactive work- shops, peer panels, motivational speakers, net- working time and engaging sessions – all focused on the challenges, trends and opportunities in the today’s technology sector.

DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

Ford’s Mustang Mach-E to take a shot at Tesla’s Model Y

T he direct-to-consumer movement is “another megatrend starting” and Nike is not waiting to jump on the bandwagon but to lead it with the company’s decision to stop selling merchandise to Amazon which shows that mega brands are now opting to go directly to consumers. Nike confirmed to CNBC that a pilot program, launched in 2017, to sell a limited product assortment to Amazon, in exchange for stricter policing of the Nike brand on the platform, will end. Nike also said that it is shifting its focus to its direct- to-consumer business, which brings in about 30% of annual sales. Nike’s decision to stop selling merchandise to Amazon is just the start of what will be a huge movement of mega brands opting to go directly to consumers without the online platform acting as the middleman. Nike ditching Amazon to sell directly to consumers

Tesla and Neoen SA work to bulk up Hornsdale site

Hemp is the New Oak

Now that it’s legal to grow hemp in the United States and Canada, a man who’s spent the last decade developing hemp “hardwood” is building a $6 million factory to manufacture the product for use in the construction industry. Greg Wilson, owner of the new start up company Fibonacci, patented product called “HempWood” which is made out of compressed hemp pulp fibers, held together with a soy-based glue. While that may sound like some newfangled version of particle board, it’s not. It looks and feels like oak but is actually 20 percent harder than the famous hardwood tree. Plus, it also grows 100 times as fast. It takes an oak tree at least 60 years to mature, it only takes hemp 6 months.

T he world’s biggest lithium-ion battery is about to get even bigger, with Tesla Inc. set to beef up capacity at the Hornsdale site in South Australia. The system will be expanded by 50% to 150 megawatts, according to an announcement from Neoen SA, the French company that operates the site. The storage site has already saved consumers more than $50 million in its first year of operation. Since its 2017 installation, the battery has helped to stabilize the grid, avoid outages and lower costs by offsetting the intermittency of renewable power generation. That’s helped blaze a trail for other plants around the world.

F ord has unveiled its first all-electric SUV called the Mustang Mach-E, a nod to one of the most iconic versions of the pony car. The unveiling took place next to Tesla’s design center outside of Los Angeles. While Ford Executive Chairman, Bill Ford has said the location choice was just “a coincidence” after the event, the Mach-E’s pricing, design and performance are testaments that Ford is looking to be the first mainstream automaker to potentially give Tesla a run for its money. The Tesla Model Y and Ford’s Mach-E are expected to feature similar pricing, performance specifications and EV range when they arrive in the second half of 2020. The Mach-E also features a clean, tech-savvy interior with a 15.5-inch screen that is very Tesla-like. While other mainstream automakers such as General Motors and Nissan Motor offer EVs however, analysts say none have been so squared to take a run at Tesla like Ford’s Mach-E.

DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

Being able to physically enter your home is critical, therefore wide walkways, low grades, level entry when possible, ability to add future ramps or lifts, 36” entry doors with low thresholds and larger landing. Access

Universal Design Renovations D id you know, if a home is built or renovated with consideration that a person with physical limitations can live in it, then “anyone” can live in the house. What is “Universal design?” It is an approach to design that incorporates products as well as building features and elements which, to the greatest extent possible, can be used by everyone. Features that allow for accessibility provide the ultimate in flexible living and allow us to remain in our home as we age, permits live in or visiting parents or possible future injury or disability. Universal design is planning ahead for what could happen and allow you to remain in your home with maximum independence. Let’s discuss what some of these building features, elements and products could be: by Dan Monk

Once in the home, can you get from area to area and use all the features of your home, therefore flooring should reduce trip hazards, level surfaces, location for future lift, wider stairs, railings, wider doors with lever handles, future elevator location. Maneuverability

DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

If you can’t use it from a sitting position, then it may need to be moved. Light switches can be lowered, outlets can be raised, motion sensor lighting, smart home technology, kitchenandvanitycabinets with drawers’ versus doors, curbless showers, grab bars, shower wands, higher toilets with bidet and lower closet rods. All the items listed above Functionality

cost or provide for a complete and safe solution, thus the projects are not completed and a person ends up in a nursing home or living in an unsafe environment. These programs must change to cover all costs to allow people to live safely at home. Additionally, these programs should be extended to those who may have income but can’t afford the complete renovation solution. Forgivable loans, grants, non-interest loans are all simple ways to fund these renovations if we proactively change how we think about our aging population. I certainly, don’t have all the answers, but working together with all levels of government and community groups would provide more solutions. I hope this article has been helpful and informative and starts the bigger discussion on “Universal Design Renovations.”

should be consider when building or renovating. These items do not take away from the beauty or style of your home but will make it a safer and more flexible place to live for as long as you choose to stay in your home. A surprising bit of information that many people do not realize is that for the cost of a government funded nursing home for one (1) person for one (1) year, in the majority of cases, would allow a renovator to create a space that would permit a person to age safely in their home for many years. By investing, we would be saving considerable funds and allow people to stay at home where they want to be close to their community and friends. We need to take a serious look at how we care for our aging population and make a positive change. I know this may sound self serving as a renovator however, I truly believe that investing in “Universal Design Renovations” would be a progressive change that would save tax dollars,

stimulate the economy and better care for our valued and aging population. All to often we have gover nment f u n d e d p r o g r a m s that are reserved only for the lowest i n c o m e p e r s o n s , w h i c h unfortunately, do not cover the full

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DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

Pouring Perfect Pints

Did you know that an estimated 10 million Canadians drink beer as their alcoholic beverage of choice? Draught beer is the freshest of these beers, as it does not go through the same distribution channels as canned or bottled beer. It is produced, kegged and delivered fresh to pubs and restaurants. As a draught system technologist, BeerTech’s number one goal is to ensure that draught beer be dispensed to consumers as the brewer intended. It all starts with system balance. Whether it is a short draw system (direct draw from a fridge below the towers) or a long draw (from a cooler located somewhere

in the building and driven to the tower and faucets at the bar), it is imperative that the system be balanced. Cooler temperature, beer temperature, gas pressure and calculations on the route the beer will travel (distance, any gravity or lift the lines will travel, restriction caused by hardware such as tubing size and hardware within the towers) must be correct. The result will be a perfectly poured pint; cold, properly carbonated and with a nice head on the beer. It is critical after a proper install that the BeerTech system is maintained regularly. Temperatures should be monitored and the lines, couplers and faucets should be kept clean. As well, the cooler in which the beer is stored should be kept clean.

Serving quality draught beer requires time and technique. Select the proper glassware for the style and brand of beer you are offering. When pouring draught, the glass should never contact with the faucet. Hold the glass at a 45 degree angle until reaching ¾ full, then straighten and lower slightly to allow for the head to form. Beer, much like wine, has a nose. The glass should be served with the logo or label facing the customer and, whenever possible, on a coaster from the respective brewery. Follow the steps above and you are ready to enjoy a fresh, perfectly poured pint every time! Please enjoy responsibly! Ken Greer Owner Technician BeerTech Draught Systems Technologies

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DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

Long Hop Brewing Co by Christi Rideout Aussieborn Albertan craft brewer’s beers don’t beat around thebush.

with a keen eye and knowledge of crickets may even notice that the eye of the kangaroo is a cricket ball. For this home brewer, entering the Alberta craft brewing scene did pose a few challenges, as he was new to the ins and outs of running a business. He relied heavily on the advice and guidance of fellow Albertan craft brewers who he says generously shared their experiences in the industry and helped him learn the ropes. With gratitude, Belfrage shares, “I would not be where I currently am with three beers on the market without the support of the Alberta beer community. I’d likely still be brewing in my garage for my mates.” Belfrage expresses his sincere thanks “Huge to get in front of that many people and get face timewith customers to let them learn about your beer andwhere you came from.”

the back of my mind, that creating quality craft beer was something I could do. It was definitely on the top of my list of what I wanted to do when I came to Canada.” He started experimenting with recipes and was lucky to hit the mark quickly, producing four or five recipes of very drinkable beers, a couple of which have since won awards. After deciding on a few favourite recipes, the next step was to decide on a name and a brand. Belfrage wanted to incorporate his Aussie heritage as well as convey the purpose and vision of the company, which is to create beers that are straight forward, bold and simple, and of course, delicious. “The best part of being a craft beer producer right now is that everyone in Alberta is thirsty.” W hat do kangaroos and crickets have to do with craft beer? Well Spotlight on Business Magazine sat down with Jared Belfrage to find out the answer to this question as Belfrage shared why hedecided to leave the land down under for the mountains of Western Canada and jump into the craft beer scene in Alberta.

The name ‘Long Hop’ is actually a cricket term that refers to an easy delivery by the bowler, which makes for an easy shot by the batsman. Belfrage chose this name to epitomize his goal of creating easy drinking, straight to the point beers. He has attached taglines that also speak to his mission. Long Hop Red Ale’s tagline is “Bloody Good Beer Without The Tall Tale”, the Long Hop Pale Ale’s slogan is “Let’s Not Beat Around The Bush,” and the Long Hop Hazy Pale Ale’s tag is “Straight

To The Point Amid All The Haze.” Belfrage wants the brand to speak for itself. He says that he wants his consumer to know, “That quality and drinkability are his top priorities.” In keeping with his vision, bold colours and fun and simplistic design elements draw consumers to the eye-catching cans with the “quirky” kangaroos splashed on the fronts. Those

B elfrage, a native Australian, relocated to Calgary eight years ago so that his wife could move back home. Once a designer for General Motors, the busy stay-at home dad was looking for a way to combine his artistic background with his passion for beer. Belfrage knew that the craft beer industry was something he could get excited about, sharing, “It was always in

DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

for the support and advice he received in the initial phases of the startup of his company. In Alberta there are several ways craft brewers can choose to do business, either by opening a taproom and brewing beer themselves, or by working with a contract brewer. Belfrage

and there is less risk involved. His primary goal was to “get the brand out there and gain a following,” so that one day the brand can support its own taproom. Contract brewing is not without its pitfalls though. Having no storefront means that anyone interested in purchasing this beer has to go through Liquor Connect. Liquor stores and taprooms order from Liquor Connect and Belfrage then becomes responsible for selling his beers to them. Also, costs are higher as storage fees are charged to house stock. That being said, dealing with Liquor Connect does have some advantages, such as allowing craft brewers the ability to reach locations that they can’t physically travel to in order to market their beers, such as the great white north in Canada. One of the best ways for a new craft brewer to reach beer enthusiasts and gain fans is to participate in beer festivals. Long Hop first launched at the Alberta Beer Festivals’ Calgary International Beerfest in April of this year. Belfrage keenly expressed that festivals are a great way for brewers to meet people in the industryandbuildnetworkswithcustomers,

chose to launch Long Hop to themarket with a contract brewer. This arrangement allows him to brew and package his beers on equipment that he does not own so that his primary role is to focus on providing an identity for the beer and tomarket it. Contract brewing also allows a brewer more control over the rate of growth

industry players and prospective clients. It is “huge to get in front of that many people and get face time with customers to let them learn about your beer and where you came from” Belfrage says. It is a mutually beneficial relationship, as the beer enthusiast also gets to experience the styles of many different varieties of beers. The festival experience is invaluable for a new brand, as Long Hop has experienced firsthand. Currently, Long Hop Brewing offers three types of beers that are available across Alberta and business is literally hopping. Belfrage is in the process of increasing production to keep up with the demand for his beer. It is clear that consumers appreciate his recipes and flavours and that following his passion for craft brewing was a good life decision. Belfrage is excited to share that, “The best part of being a craft beer producer right now is that everyone in Alberta is thirsty.” So, for Long Hop Brewing, what better time to have taken the leap. To order Long Hop for your bar or restaurant visit liquorconnect.com or check out their website at longhopbrewing.com

DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

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DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

“Crafted for Adventure: Adventurous Beers for Adventurous People” personifies the owners’ lives growing up with the Rockies in their backyard. Backcountry skiing, snowboarding, hiking and climbing are all favourite activities for these outdoor enthusiasts. Even the names of the beers are inspired by west coast adventure, and include monikers such as Summit Seeker, Mount Crushmore, Plainsbreaker and Chinook Saison. Berard shares that despite its current success, startup for the company was not without challenges. Prior to December 2013, the Alberta Gaming and Liquor Commission had a minimum production capacity requirement set at 5,000 hectolitres per year, required brewers to raise a significant amount of capital and sign a long-term lease for a mid- level brewery before obtaining a license. The three founders had a list of investors and a well-developed business plan, however the three were thrilled when Alberta’s minimum production legislation was removed as they were able to access the market quickly and without any outside investors. They could have decided to take the easier or softer route by entering the market using a contract brewer, but the friends knew they wanted to “dive in headfirst.” “Creating beer is “art as much as science, you have to be creative.” In December 2015, construction began on their taproom. General contractor, Paul Hutt of Hutt Construction, helped them build their vision and doors opened at the end of May 2016. Berard speaks with passion about what it meant to open the taproom, saying, “It is our blood, sweat, tears and souls in this place.” Berard, McLean and Horner ran every aspect of the business themselves until October of the same year, when they hired Erin Schultz

Banded Peak Brewing Inviting you to Taste the Adventure

Proudly crafted for adventure in Calgary, Banded Peak is a craft brewery born from three long-time friends’ shared love of the mountains, adventure and beer, combined with their shared entrepreneurial spirit. All born and raised in Calgary, Matthew Berard, Colin McLean and Alex Horner turned “making some beer on the cheap, into the most expensive hobby of all time” and subsequently, their full-time careers. Each brought varied skills and educational backgrounds together to build a company that was “a labour of love” and the three men literally “dug the trenches” to build the successful brand they have created. Banded Peak is named after a mountain that is visible from Calgary with a sheer rock face that doesn’t collect snow. It literally has a band around it. The brands’ tagline,

by Christi Rideout S potlight on Business recently sat down with Matthew Berard, one of the co-owners of Banded Peak Brewing, to learn more about how he and a couple of childhood buddies, Colin McLean and Alex Horner, had been having fun brewing at home for a few years. After sharing their creations with friends and getting the thumbs up on their skills starting a craft brewery and entering into the Alberta market just seemed like a natural progression for this beer trio.

DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

as their first tap room manager. TheBandedPeakbrandwasgrownorganically in the taproom, allowing customers the opportunity to experience the ‘’creativity and fun that comes out in the beer.” A significant portion of revenue in their first year of business was income generated from the taproom, and it was that initial success that floated their business until the distribution network could catch up.

welcoming and are happy to provide samples – they are eager for customers, whether they are new to the taproom or regulars, to try their beers and enjoy their products. Being in the taproom is an experience in itself. There are no televisions as conversation is encouraged. It’s a space where you can sit down and catch up with friends, party, plan trips, or pick up a climbing book to plan a future adventure. There are also direct sight lines into the production process. Berard says that it is in this space that “regulars have become friends.”

of its kind in Canada and celebratesearlysnowand the start to an epic winter season on the slopes. Berard and his partners are “over the moon” for this opportunity and are well aware that these events are “paramount to growth and attracting new customers.” As the company celebrates its success, it is also committed to giving back to the community. Last August, Banded Peak participated in the Big Brothers, Big Sisters All Stars for Kids campaign. In collaboration with Natasha Peiskar, head brewer at Last Best Brewing and Distilling, a Big Brother and a Big Sister beer were created and one dollar per litre produced was donated back to the campaign. Banded Peak also supports many other community endeavors. The craft beer industry in Calgary is a strong and growing community. Brewers are finding synergies and

He is still excited when “someone’s eyebrows raise, and they look pleasantly surprised enjoying a new creation or a beer they thought they wouldn’t enjoy.” Not only is the taproom an experience in its own rite, but it is also located in Calgary’s popular Barley Belt district –anexpanding brick and mortar neighbourhood that is hometotenbreweries, two distilleries and a cidery. Banded Peak was one of the first

Banded Peak has enjoyed considerable growth over the past few years and now boasts five core beers and four seasonal beers, as well as collaborative and small batch varieties. They utilize a 10 hectolitre system, which produces 1,000 litres per batch and began with four 20 hectolitre tanks and one 20 litre brite. They have been pushing hard and recently added two more 20 hectolitre tanks and two 36 hectolitre tanks along with a couple brite tanks. They are producing 3,000 hectolitres of craft beer a year and Berard is happy to say that the company has plans for future expansion. If you are in Calgary and have a chance to visit their taproom, you will find an impressive 40-foot long bar with 14 taps. Staff are

breweries to occupy space in the district that has now become a destination, popular with locals and tourists alike. There is no better time to visit the Barley Belt than at the end of August when the Barley Belt hosts the party of the summer with the Barley Belt Tap Tour. Beer enthusiasts get the opportunity to listen to bands, ride the beer “Making some beer on the cheap, into the most expensive hobby of all time.”

bus and experience the best beers the west coast has to offer. Berard assures that “this is the one of the best days of the summer.” This is an exciting time for Banded Peak, as the company has been chosen as the official beer sponsor for the Lake Louise Audi FIS Ski World Cup to be held from November 29 – December 8, 2019. This event is the only one

collaborations that are creatingabuzz. Berard says that creating beer is “art as much as science, you have to be creative.” Consumers are always on the lookout for new trends and flavours. When Berard, McLean and Horner first entered the market, they were blown away by the support and encouragement of other brewers from Village Brewery, Tool Shed Brewing Company and the Dandy Brewing

“Crafted for Adventure: Adventurous Beers for Adventurous People.”

DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

Company. It is a tight knit group of people who share a passion for doing what they love. Not only do the brewers share ideas, but often will also share equipment and other resources as well. Berard, McLean and Horner are thrilled to be doing what they love and look forward to continuing to develop new beers. From the vision of three Calgary adventurists to the

palates of beer connoisseurs across Canada, this is a true entrepreneurial success story. If you are a so-called “beer nerd,” as Berard self-identifies, Banded Peak is an adventure that awaits. For more information about Banded Peak Brewery visit https://bandedpeakbrewing. com/ or check out the brewery located at 519 34 Ave SE #119 in Calgary, Alberta.

DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

Medicine Hat Brewing Compa ny

Serving thirsty, hard-working people damn fine beer I t is not too often that a business that opened its doors in 2016 can trace it roots back to theearly 1900’s, but that is thecasewithMedicineHat BrewingCompany. Spotlight on by Christi Rideout

“Starting a brewery andknowinghowto breware two totally different things.”

Although the Vancuren’s chapter with MedicineHat BrewingCompany startedon December 10, 2016 the story of the brewery started over a century ago, in 1912 when the Medicine Hat Brewing Company first opened it’s doors to serve thirsty residents of this booming community, old fashioned lagers, ales and stouts. When the Temperance Movement picked up, this popular brewery and water hole - one of Medicine Hat’s first - was forced to close it doors in 1920. A second incarnation of the brewery was attempted between 1925 and 1927, but unfortunately was not able to keep the brewery running and had to close its doors. The third iteration of Medicine Hat Brewing, and where the Vancuren family comes onto the craft beer scene in Medicine Hat, is when Warren, an oil and gas businessman who had operated a number of servicing companies over the years, and his wife, Kathy tried retirement.

They found that they had way too much free time on their hands and were looking for a new project to keep busy. The craft brewery industry had been something Warren had followed, researched and grown passionate about over the years. So, it was not a surprise to them after about a year of solid research on the industry, Warren decided that getting into the craft brewing industry and opening a brewery was definitely a good fit for he and Kathy to come out of retirement. Warren has a strong background in business, and Kathy with a background of over 25 plus years in accounting, giving them the foundation for a strong management team to get things off the ground and running. During this time, Warren discussed with the rest of the family making this a family venture. Kaiden says, “After much thought, I made the decision to leave my position at a Frac company and come on board. Brennan made the decision a couple of months later to leave his position in Calgary and move back.”

DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

You always have to stay up with trends and be trend setter.” So, this is whereMitch Dalrymple comes into the picture. It was a perfect fit for the brewery, as Dalrymple, was a bit of a late bloomer in the world of craft beer and so were they. “We like to joke that the beer gods were watching over us, in finding Mitch,” says Kaiden. We advertised for a Head Brewmaster, and Mitch responded to our ad. Everyone connected immediately, so Mitch made the leap of faith, left his position with a brewery in another province, moved his family to Medicine Hat. Kaiden followed with, “The beer gods do listen, if you ask loud enough.” With Dalrymple as Medicine Hat Brewery’s Brewmaster, they had the perfect ingredients to get into the craft brewery industry; business experience and a veteran of the Canadian craft beer scene with almost two decades of head brewer experience in recipe design, production and all things beer. Now it was time to get brewing. Selecting a name for the brewery was difficult, however, right from the start, the name Medicine Hat Brewing Company made logical sense to the Vancuren family. During their research, they were intrigued anddelighted todiscover that therewas an original Medicine Hat Brewing Company, well actually two. As they continued on with their research, the city’s history became a focus (almost an obsession!). It became clear that they could, not only supply amazing craft beers into the community, but additionally reintroduce some history from our great city. “One of our greatest compliments from our clients is that they thank us for reintroducing our city’s history,” said Warren. It was now up to them to live up to the name, history and traditions of the brewery. That is why it was important for them track down the distant relatives of the previous owners, who had passed on, to get their approval. “The use of the name was

The Vancuren family re-opened the doors of the brewery on December 10, 2016 – 103 years after the first brewery had opened its doors. For all that’s changed in the years in between, some things have stayed the same: they were focused on making timeless craft beer to serve thirsty, hard- working Hatters. So starts the come back story of the Medicine Hat Brewing Company. When we asked Kaiden why a brewery – in Medicine Hat of all places? His answer was quick and straight to the point, with just a touch of humor, “We liked drinking beer so much we decided we should start brewing it.” The interesting part of this story is that although Warren had a successful background as a businessperson and entrepreneur neither he, his wife nor

his sons were beer experts. “Starting a brewery and knowing how to brew are two totally different things,” Kaiden goes on to say, “Dreaming about owning a brewery and actually owning one are two totally different things. One of the biggest challenges I would say is that the craft beer industry is always changing and evolving. “We likeddrinking beer so much we decidedweshould start brewing it.”

legally available, but it was important to us as a family business get the previous family owner’s approval before moving forward and using the name,” said Kaiden. He goes on to tell us that the previous owners were delighted to hear that the brewery and Medicine Hat Brewery name would be coming back to the city and they have been very supportive since day one and still do as frequent customers of our taproom. “All they asked in return for the name was first six-pack of our package products, which we were happy to give them,” said Kaiden. “A lot of people are learning about the city’s history through our beer, which is pretty neat,” said Kaiden. He also acknowledges that in addition to ensuring the beer lives up to the name, it is equally if not more important to balance its craft

DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

“Wehopewhenyouvisit ourTapRoomatMedicine Hat Brewing, you enjoy a taste of all the great things that Medicine Hat has to offer.”

DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019

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