Step 8 — Content Strategy, Property Lists & Best Practices
Define Your Value Proposition First
Build Town-Specific Pages
Before writing a single word of content, take the 'Owning Your Value' 2- hour class (BHGRE/Anywhere Learning). This class helps you define what should be front-and-center on your site — your unique value to buyers and sellers.
Create individual pages for every priority market you serve. Each page should discuss local real estate, selling strategy, buyer guidance, lifestyle, market expertise, and calls to action. These pages are critical for local Google SEO.
Curate Property Lists Strategically
Seasonal & Evergreen Community Content
Property lists can be filtered by status, price, and amenities. Use them to showcase: 'My Current Listings,' 'Recently Sold,' 'Homes Under $400K in [Town].' Individual listings can be cherry-picked by MLS number.
Create seasonal, linked community pages (e.g., 'Best Time to Sell in Connecticut,' 'Moving to [Town] Guide'). These produce evergreen, low- maintenance content that ranks over time and encourages repeat visits.
Banner Image as Marketing Signal
Weekly Blog Posts
Use listing photos or market-specific imagery on your banner rather than a generic photo. A waterfront listing or luxury home banner immediately signals your specialty to prospective sellers and buyers.
Publish at least one local article per week — market updates, seller tips, town spotlights. Each post is indexed by Google and builds local authority. Connect your blog to social media for automatic distribution.
'Owning Your Value' class registration link will be shared by Jeff Franciotti via Tish. The MAPS class (MoxiWorks tools + CRM) runs regularly — registration link in session materials.
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