6/8/26, 10:39 AM
PinPoint Marketing | Better Homes & Gardens Real Estate
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2 GEOGRAPHIC PIN MAPPING Using geo- targeting technology, we "pin" your property and draw a custom radius that captures neighborhoods where buyers are actively searching for homes like yours — locally and regionally.
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4 TRACK, REPORT & OPTIMIZE You receive real-time performance reports showing impressions, clicks, inquiries, and showing requests. We actively optimize the campaign weekly to maximize reach and buyer engagement.
DATA- DRIVEN AUDIENCE BUILD We analyze buyer migration patterns, recent sales data, and active search activity to build a custom audience profile of your most likely buyer — by income, family size, commute preference, and more.
MULTI- CHANNEL DEPLOYMENT Your listing is launched simultaneously across Facebook, Instagram, Google Display, Nextdoor, Zillow, BHG.com, and direct mail — all targeted to the same pinpointed audience, all at once.
WHAT'S INCLUDED IN YOUR PINPOINT CAMPAIGN
📸 PROFESSIONAL PHOTOGRAPHY & VIDEO HDR photography, twilight shots, and a cinematic walkthrough video produced by a professional real estate media team — not a smartphone.
🗺️ GEO-TARGETED SOCIAL ADS Custom Facebook and Instagram ad campaigns served to verified buyers within your target radius — filtered by home-search behavior and purchase intent signals.
✉️ JUST-LISTED DIRECT MAIL A full-color, oversized postcard mailed to 500– 1,000 surrounding households within days of listing — targeting neighbors who may know the perfect buyer.
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