15-Step Google Ranking Action Plan
Publish weekly local content — market updates, seller guides, town spotlights, home value content
1
9
Choose the exact searches you want to win (town by town)
Fully optimize your Google Business Profile (name, categories, phone, website, service areas, photos, keyword-rich description)
Create listing and sold property pages — keep sold pages live, update to 'Recently Sold' for future seller proof of performance
2
10
Add fresh photos every week — 5-10 per week (listings, sold signs, office, team, community, open house, closing)
Use YouTube and short videos — market updates, seller tips, property tours, neighborhood highlights, 'Why sellers choose this office' videos
3
11
Build a strong Google Review program — make reviews part of every closing checklist
Get local backlinks — chambers of commerce, sponsorships, charities, community events, attorneys, lenders, inspectors, vendor partners
4
12
Post weekly on Google Business Profile — new listings, just solds, market updates, open houses, seller/buyer tips, home valuation offers
5
13
Build town pages on your website for each priority market
Build town-specific seller pages: 'Sell My House in [Town] CT' — critical for seller lead generation
Respond to every Google Review — reply professionally; naturally mention town and service type
6
14
Add Local Business schema to your website (business name, address, phone, logo, service areas, social links, real estate category)
Track monthly results — Google Business Profile Insights, Google Search Console, Analytics, local rank tracking tools
7
15
Keep your NAP consistent across Google, Bing, Apple Maps, Zillow, Realtor.com, Homes.com, Facebook, Instagram, LinkedIn, BHGRE profiles, and business directories
8
Fastest wins: Google Business Profile optimization, a steady review request system, and weekly local content.
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