25, 30 grand and never did a deal. Too many newbies get sucked into $30,000 coaching programs. I don’t think that’s the best option for a new investor. They are better off doing an internship with an actual investor doing the work,” Greg said. He said a lot of people follow “gurus” in the flipping niche of real estate investing and get themselves into trouble. “Flipping is the hardest aspect of REI. Not everyone should start there. I want to work with new investors and show them all the options within real estate invest - ing and teach them how to do what is best for them. Ultimately REI is cashflow. It’s not flipping. It’s having rentals that bring in passive income,” Greg said. Kim added, “The thing with a lot of these gurus is they teach at col - lege level. They throw out terms like ARV and cap rate before their audi - ence even knows the basics. Greg’s program is more like elementary school to provide base information before you get to college level.” Another challenge Greg sees in the real estate industry partic - ularly on branding and business, is social media. When he learned social media was a concerning issue in the REI space, he was affected personally. It was a tough lesson for him realizing that because he never built a following, his business was affected. “Unfortunately, in this indus- try, it’s almost more important to have followers than the number of deals you’ve done. If someone has done thousands of deals but has a small number of followers, appar- ently they aren’t as knowledgeable as those who have thousands of followers but haven’t done as many deals. That’s just sad to me. It’s the
state of today. Someone was beta testing my property management program and during feedback, she said I should charge more for it and it is great, but she never would have bought it. I asked why. She said the first thing she did was look me up on social media to see how many followers I had. I had only 30 at the time because I had just opened an account. But I had done 1,000 real estate transactions and had been managing properties since 1999! But that didn’t matter. What was more important is that I only had 30 followers,” Greg said. He decided to adapt and fol - low the social media trend—even though he might disagree with it. So now, he posts every day! (You can follow him on Instagram and/or Facebook @GregSlaughterLegacy.) “For someone getting started investing in real estate, just because someone has followers, doesn’t mean they know what they are talking about. That is very concern - ing for me. Someone can do one deal and have 10,000 followers and suddenly they are a guru,” Slaugh - ter said. Do your research, they both advise. In addition to high-cost coach - ing programs and social media, the “only one way to do things messag- ing” is very concerning to Slaughter. “Every market is different in this country. Every market is constantly changing. What we do in Indiana is different from what we do in Arizo- na. You can’t just learn one strategy, but more importantly you have to learn the market cycle and read the market and take what the market is giving you—that’s the recipe for success. People get too caught up in one method and try to jam that method into the market and they
I HAVE TRANSITIONED TOWARD HELPING INDIVIDUALS. THAT’S MY PASSION,
MY DESIRE, MY LEGACY.
GREG SLAUGHTER
ward and simple, just like how he operates his business and teaches: “Pick what you love to do,” he said.
TROUBLESOME TRENDS INREI For Greg, picking what he loves to do was a no-brainer before he had even reached voting age. But along his journey in real estate investing, he has witnessed some concerning practices. “On the first Tuesday of every month, I taught a topic and Q&A forum. During that process, it was amazing to me when I sat down with people who spent so much money for nothing—they paid 20,
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