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Photo Richard Mahoney
Reno Viola got some nibbles when he
pitched his fishing promotion to
Hawkesbury town council.
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Casting for
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"gold'
richard.mahoney@eap.on.ca
H AWKESBURY
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There are big fish, and big bucks, in
Hawkesbury, just waiting to be reeled in.
And that is not just another fish tale,
insists Reno Viola, the onetime co-host of TV
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shows such as Fish ‘N’ Canada who now
sells mortgages in town. “There is gold in the
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Ottawa River that is floating by your
doorstep,” says Viola, a town resident who
is offering to use his sports media contacts to
promote Hawkesbury as a fishing
destination.
He got some nibbles when he made a
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• ressorts ensachés • format grand lit • •
presentation to town council Monday.
Members agreed in principle to set aside
$15,000 in the town’s 2011 budget to help
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cover the costs Viola would incur in luring
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TV show producers, bloggers, writers, travel
critics and personalities to town.
“The fish are here. We have all the
resources we need. We just have to take
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advantage of them,” stresses Viola.
“We have the money fish,” he says, adding
that bass, walleye and musky can be hauled
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in from the river which offers the best multi-
species waters in Ontario. Fishing is a huge
$13 billion industry in Canada. Some 17
million anglers are hooked on the sport and
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will spend fortunes in the pursuit of the big
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ones. Popular TV programs and specialty
publications cast a wide net, appealing to
large audiences in North America.
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But the town must fish or cut bait, Viola
maintains. “The time to take action is now! If
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you have to think about it a long time
someone will find a reason not to do it, but
more importantly, you will lose another year
and never realize what you lost. Editorial
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decisions are made now. Let’s make 2011-
2012 the start of something great, by leading
the pack rather than follow.” Viola netted a
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generally positive response from council
members. Councillor André Chamaillard,
an angler who never drops a line in the
Ottawa, observed that a $15,000 investment
would be cheap, since it would represent a
cost of $1.50 per capita. Viola pointed out
that advertising campaigns are usually
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pricey, based on allocations of $200 per
targeted client. If the town launches the
pitch, Viola would supply a special events
host boat free of charge. The town’s
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contribution would include $10,000 for
expenses, entertainment and hospitality
costs, as well as Viola’s fees which would be
$500 per day spent on the water.
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