Express_2011_02_18

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Photo Richard Mahoney

Reno Viola got some nibbles when he

pitched his fishing promotion to

Hawkesbury town council.

CATANIA TIGHT TOP

Casting for

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"gold'

richard.mahoney@eap.on.ca

H AWKESBURY

200 $ 799 $ économisez

There are big fish, and big bucks, in

Hawkesbury, just waiting to be reeled in.

And that is not just another fish tale,

insists Reno Viola, the onetime co-host of TV

Rég. : 999 $ - 799 $

shows such as Fish ‘N’ Canada who now

sells mortgages in town. “There is gold in the

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Ottawa River that is floating by your

doorstep,” says Viola, a town resident who

is offering to use his sports media contacts to

promote Hawkesbury as a fishing

destination.

He got some nibbles when he made a

• ressorts ensachés • format grand lit

• ressorts ensachés • format grand lit • •

presentation to town council Monday.

Members agreed in principle to set aside

$15,000 in the town’s 2011 budget to help

200 $ 899 $ économisez

cover the costs Viola would incur in luring

200 $ 799 $ économisez

TV show producers, bloggers, writers, travel

critics and personalities to town.

“The fish are here. We have all the

resources we need. We just have to take

Rég. : 1099 $ - 899 $

Rég. : 999 $ - 799 $

advantage of them,” stresses Viola.

“We have the money fish,” he says, adding

that bass, walleye and musky can be hauled

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in from the river which offers the best multi-

species waters in Ontario. Fishing is a huge

$13 billion industry in Canada. Some 17

million anglers are hooked on the sport and

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will spend fortunes in the pursuit of the big

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ones. Popular TV programs and specialty

publications cast a wide net, appealing to

large audiences in North America.

1299 $ 1599 $ Rég. Spécial

But the town must fish or cut bait, Viola

maintains. “The time to take action is now! If

LAVEUSE | SÉCHEUSE

you have to think about it a long time

someone will find a reason not to do it, but

more importantly, you will lose another year

and never realize what you lost. Editorial

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decisions are made now. Let’s make 2011-

2012 the start of something great, by leading

the pack rather than follow.” Viola netted a

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generally positive response from council

members. Councillor André Chamaillard,

an angler who never drops a line in the

Ottawa, observed that a $15,000 investment

would be cheap, since it would represent a

cost of $1.50 per capita. Viola pointed out

that advertising campaigns are usually

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Ouvert : lundi au jeudi : 8 h 30 à 17 h 30

pricey, based on allocations of $200 per

targeted client. If the town launches the

pitch, Viola would supply a special events

host boat free of charge. The town’s

vendredi : 8 h 30 à 21 h samedi : 8 h 30 à 16 h

contribution would include $10,000 for

expenses, entertainment and hospitality

costs, as well as Viola’s fees which would be

$500 per day spent on the water.

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