search. In order to maximize sales, drive traffic from your marketing emails. The best place to start is by building your email list! For those that argue that email marketing is too expensive, just look at the numbers. For every $1 spent on email marketing, there’s a $38 dollar return. By marketing to bigger list of email subscribers you can maximize the ROI from email campaigns. 5. An Email List is a Valuable Asset to your Business If you ever plan to sell your business or think it could be a possibility in the future, then you want a big email list. Like your customer list, an email list holds significant value. It’s a tangible measure of your marketing reach. 6. It’s Easy to Start Building your List The great part about email list building is that it’s simple to get started. There are two factors that go into driving new email signups. First, make your signup form visible and accessible. The most effective signup forms are email pop ups, signup bars, and exit offers. These types of forms are engaging and highly effective at grabbing a visitors attention. They also work incredibly well – like increase in daily email sign ups by 758 percent. Second, make your offer to join the mailing list attractive. This can be done with catchy headlines, crafty copy, and most importantly, value. Create value through providing promo codes, free content, entry into a contest, or even info on what makes your newsletter so great! Signup forms that offer unique value, even in the slightest form will see better email capture results. Don’t have a generic email signup form. Have something that is unique to your brand and something that is actually going to work! Here are some excellent email capture tips along with some email pop up designs. List building is a constant process. People unsubscribe and emails go dormant so you should always have something in place to capture emails. Email will be your most reliable and effective channel for driving both traffic and sales. Invest a little time and create an attractive email signup form so you can build a massive email list today. About the author: Grant Thomas is a Marketing Manager and Lead Blogger at Justuno. https://www.sweettoothrewards.com/blog/why-does-email- capture-matter-the-importance-of-list-building/
1. Generating Email Leads Means More Sales Opportunities! One of the most difficult aspects of digital marketing that businesses face is converting traffic into leads or sales. On average, 98 percent of new traffic leaves your site without converting into a lead. Even if visitors are interested in what you’re selling, they may end up forgetting about your website. Consumers are easily distracted and need to be marketed to over time. Email capture allows you to convert individuals on your site that, otherwise, may have never visited your site again. By simply engaging visitors and asking them to subscribe to your mailing list, you can drastically boost email capture. With an email, you can market to these people and drive them back to your site resulting in more sales opportunities! Emails have a significantly higher click through rate than that of social channels making it the ideal way to market to leads. 2. Email is a Direct Channel Email is a true 1:1 communication. This means that you are directly reaching individuals with your marketing message and no other digital marketing channel can boast that. Social media allows you to indirectly market to people but the visibility of your message is unpredictable and significantly less effective. Also consider the competition in a social channel feed. With both Facebook and Twitter, you have to compete with news, click bait articles, people’s personal posts, other brands, and much more. Email inboxes are far less competitive and you have more control over how your message is displayed. Your marketing message is five times more likely to be seen through an email than a Facebook post. Investing time and effort in building your email list will allow you to market to interested leads in a more direct and effective manner. 3. Deliver Targeted Messages Email marketing has come a long way technologically. Today, you can create detailed segments of subscribers based on past behavior to deliver a personalized message that is more likely to drive a purchase. In ecommerce, segmentation by gender, repeat vs first time buyer, previously viewed or purchased products, geo-location, and much more has drastically helped marketers drive sales directly from email. 4. Email is Your Highest Converting Sales Channel When compared to other traffic sources, email is the highest converting sales channel. Email converts four times higher than social and over one-and-a-half times higher than
“For every $1 spent on email marketing, there’s a $38 dollar return.”
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