Speakeasy Marketing July 2017

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

(888) 225-8594 | WWW.SPEAKEASYMARKETINGINC.COM 73-03 BELL BLVD. #10, OAKLAND GARDENS, NY 11364

INSIDE

5 STEPS TO DEAL WITH ATTORNEYS WHO LOWBALL YOUR PRICES WHEN IT’S TIME TO BAN A TOXIC CUSTOMER BOOK REVIEW: EVERYTHING OLD IS NEW GOOGLE IS GOING TO STRIKE AGAIN (RUMOR) WHAT POTENTIALS (SECRETLY) CRAVE FROM ATTORNEYS

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A little bird told me that Google is planning to strike again soon — and thousands of businesses (including many law firms) are going to come into work one morning and find they’ve been cut off from the internet. IS GOING TO STRIKE AGAIN (RUMOR)

I apologize if this article is blunt.

But, today, I want to talk about a fundamental truth of the “attorney-potential” relationship (as opposed to the attorney-client relationship). In some ways, when a potential steps into your office for an initial consultation, it’s kind of like when they visit their doctor. What they really crave is assurance from someone in a position of authority. In other words...

When? I don’t know.

How? I don’t know.

But here’s what I do know:

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