Mid Atlantic Real Estate Journal — Executive Women in Business — October 26 - November 8, 2012 — 5D
www.marejournal.com
Executive Women in Business
Joni Sweetwood & Janet Bortz, The Kislak Company, Inc. Joni Sweetwood, Senior Vice President Janet Bortz, Vice President
J
variety of charities. Tell us a little about your family. I am mar-
Given the ages of my chil- dren, I do not face the daily caregiver challenges. I am fo- cused on helping Julie develop her career and helping Matt with his career. Who do you feel was most influential inyour lifewhen choosing this profession? I did not choose this profes- sion. Once I became a CPA, jobs have always found me both in banking and real estate. What is the funniest, most unique situation you have faced / conquered during your business career? When I first moved to New Jersey, I interviewed with and ultimately worked for The
Howard Savings Bank. I had a great interview, initially discussing art and then “work- outs.” The interviewer re- peatedly discussed workouts. Humorously, I thought he was talking about exercise. Of course, I later realized he was talking about loan workouts. Since then I have handled or participated in more loan workouts than I can count, both as a banker and broker. What outside activities do you enjoy during you free time? I enjoy exercising, primar- ily walking or playing tennis, and am also a “foodie.” I enjoy eating.
What do you feel is the key to your success? As a CPA with an MBA in finance, I have learned to be very analytical and my personality is that I am very driven. This is a winning com- bination. Janet Bortz, Vice President Tell us how andwhen you began your career in the profession you are in? About 14years ago, I changed careers, moving from product marketing to real estate. After working two years in real es- tate development, I joined The continued on page 16D
oni Sweetwood, Senior Vice President Tell us how and when
you began your career in the pro- fession you are in? I was a vice president and REO portfo- lio manager for Midlan- tic Bank and
ried with two children: Ju- lie, 24, and Matt, 22. Ju- lie joined Kis- lak and is do- ingwell.Matt is at Morgan Stan l ey i n their real es-
Joni Sweetwood
Janet Bortz
tate investment group. Since women are still the primary caregiver to children what obstacle and challenges do you meet on a day to day basis?
was previously with The How- ard Savings Bank. While at Midlantic, the future was uncertain as PNC was pur- chasing Midlantic. A colleague recommended me to Kislak, which I joined in 1996. What were some of your early goals and did any- thing happen in your ca- reer /profession to change them? My goal has always been to establish and maintain a reputation of excellence. Once people believe in you and know that they can rely on you, busi- ness follows. What unique qualities and or personality do you feel makes you most suc- cessful in your profes- sion? My perseverance, determi- nation, analytical, and orga- nizational skills have contrib- uted to my success. I don’t take no for an answer. What challenges and or obstacles do you feel you needed to overcome to be- come as successful as you are today? I had to learn not to take things personally. Things that occur in the business or throughout a transaction are not about you personally. I also had to learn Internet marketing more to promote my exclusive listings and ac- complishments. Doyoufeelbeingawoman is an advantage in today’s business world? Why? No, I feel that it is neither an advantage nor disadvantage. Do you feel there are any dif- ferences in the way that men and women develop business relationships and if so, what activities or venues do you participate in? Men often network through sports, whether playing golf or discussing sports. I have found that women tend to be more focused on their families, especially with any spare time. I do volunteer work with a
CELEBRATING OUR 106 TH YEAR
Investment Real Estate Brokerage.
Congratulations to Senior Vice President Joni Sweetwood & Vice President Janet Bortz for recognition in the Executive Women in Business Spotlight. Their hard work, client dedication and integrity exemplify why Kislak has been so successful for over 106 years.
multifamily. retail. office.
www.kislakrealty.com 732 750 3000
The Kislak Company, Inc.
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