BRAND ELEMENTS
2.7
Color Palette
Color plays an important role in our visual identity. It helps us stand apart from competitors and serves as a tool for organizing information within our communications.
WD-40 COMPANY LOGO COLORS
Our color palette includes our logo colors and a set of supporting colors. Communications should primarily use blue and gray, with yellow and red as an accent.
WD-40 BLUE Pantone Reflex Blue C C100 M85 Y0 K15 R19 G60 B139 HEX #133C8B
WD-40 SILVER GRAY Pantone 877 C C0 M0 Y0 K35 R178 G180 B182 HEX #b2b4b6
WD-40 YELLOW Pantone Process Yellow C C0 M0 Y100 K0 R255 G242 B0 HEX #FFF200
Supporting colors may be used for headlines, sub headlines, callouts,
information graphics, and backgrounds to help establish visual hierarchy and clarity.
SUPPORT COLORS
WD-40 DARK BLUE Pantone 2767 C C100 M90 Y10 K77
WD-40 MEDIUM BLUE Pantone 2376 C C71 M55 Y33 K23 R25 G61 B131 HEX #193d83
WD-40 LIGHT BLUE Pantone 7684 C C90 M64 Y0 K0 R64 G94 B151 HEX #405E97
WD-40 YELLOW Pantone Process Yellow C C0 M0 Y100 K0 R255 G242 B0 HEX #FFF200
WD-40 RED Pantone 199 C C0 M100 Y79 K0 R210 G0 B44 HEX #D2002C
R0 G32 B96 HEX #002060
WD-40 GRAY Pantone 421 C
WD-40 LIGHT GRAY Pantone Cool Gray 1 C C4 M2 Y4 K8 R234 G234 B234 HEX #EAEAEA
WD-40 DARK GRAY Pantone 7540 C C41 M28 Y22 K70
WD-40 MEDIUM GRAY Pantone Cool Gray 9 C C30 M22 Y17 K57 R101 G100 B100 HEX #656464
WHITE C0 M0 Y0 K0 R255 G255 B255 HEX #FFFFFF
C13 M8 Y11 K26 R177 G179 B181 HEX #B1B3B5
R79 G76 B77 HEX #4F4C4D
The colors shown on this page and throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Publication for accurate color. PANTONE ® is the property of Pantone, Inc.
WD-40 Company Brand Guidelines | V. 2.0 | March 2026
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