BRAND ELEMENTS
2.8
Typography
The fonts we use say a lot about us. Trade Gothic is our primary typeface and plays a key role in expressing our voice. It’s bold, modern, and highly visible—helping to establish a consistent and recognizable look across all WD-40 Company communications.
PRIMARY TYPEFACE Trade Gothic has an innovative, yet approachable tone that unifies all of our corporate communications. Its range of typographic weights—including Light, Regular, Bold, and Condensed— allows us to establish a clear hierarchy of information.
PRIMARY TYPEFACE
Trade Gothic Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Trade Gothic Pro Bold Condensed #20 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Trade Gothic Pro Condensed #18 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Trade Gothic Pro Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ANCILLARY TYPEFACES For Digital Applications
Use Proxima Nova in additional to Trade Gothic on digital applications for body copy. For Desktop Applications Use Arial, which is a standard font on all computers, for all general office desktop applications, including Microsoft PowerPoint ® and Microsoft Word ® . The use of Arial for day-to-day PowerPoint ® presentations allows us to share our presentations, both internally and externally, without any conflicts or loss of quality.
ANCILLARY TYPEFACES
Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Proxima Nova Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Download Trade Gothic and Proxima Nova here.
WD-40 Company Brand Guidelines | V. 2.0 | March 2026
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