BRAND ELEMENTS
2.12
Sweep Graphic Element
The gray sweep graphic is used in print communications when featuring multiple or all WD-40 Company products. It also appears on the front label of approved non–WD-40 ® Brand packaging.
SWEEP COMPOSITION The sweep consists of: • A curved graphic shape • The WD-40 Company DNA Signature • A blue or white keyline WD-40 DNA SIGNATURE The WD-40 Company logo must appear in the lower right corner of the DNA Signature. For this specific use, the logo includes a white outline (instead of the standard silver) to ensure visibility against the gray vignette background. Important: The relationship between the logo and the sweep is fixed and must not be modified. Always use the authorized sweep graphic as provided. SWEEP USE Use the sweep graphic when featuring multiple WD-40 Company products in communications—such as WD-40 ® Brand, 3-IN-ONE ® , or industrial products.
Sweep
WD-40 Company DNA Signature
Find our sweep assets here.
WD-40 Company Brand Guidelines | V. 2.0 | March 2026
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