BRAND ELEMENTS
2.13
Sweep Versions
SWEEP GRAPHIC VARIATIONS There are two approved versions of the sweep graphic: • White keyline: Use over dark backgrounds or imagery. • Blue keyline: Use over white or light-colored backgrounds. Important Usage Notes: • Only one sweep may be used per surface. • The sweep should appear only on covers and inside spreads. • Never crop, distort, or modify the sweep graphic. • Always use the approved artwork provided by WD-40 Company.
SWEEP WITH WHITE KEYLINE
Sweep over WD-40* Medium Blue
Sweep over WD-40* Dark Blue
Sweep over WD-40* Medium Gray
Sweep over WD-40* Dark Gray
SWEEP WITH BLUE KEYLINE
*While the formal color names include “WD-40 Company” (e.g., WD-40 Company Blue), we omit “Company” for brevity throughout this document.
Sweep over white
Sweep over WD-40* Light Gray
WD-40 Company Brand Guidelines | V. 2.0 | March 2026
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