APPLICATIONS AND EXAMPLES Company Email Signature
4.4
How we show up in everyday communications shapes how people experience the WD 40 Company brand. Because email is one of the most frequent ways we connect, consistency matters. EXTERNAL SIGNATURE A standard external email signature helps us present a professional image, makes it easy for people to reach us, and keeps our communications on brand. Use the approved external email signature format for all emails sent outside the Company. INTERNAL SIGNATURE Internal email signatures can be simpler and are left to individual discretion. Keep them professional and aligned to our values. Please do not use signatures that include social, political, or otherwise inappropriate content. MOBILE SIGNATURE When sending email from a mobile device, use the approved signature whenever possible. If your device limits formatting, include at minimum your name, title, and WD-40 Company. Avoid default mobile signoffs (e.g., “Sent from my iPhone”) to maintain a consistent and professional appearance. CEO GOLDEN CAN DESIGNATION If you or your team has received the CEO Golden Can Award, you’re welcome to use the designated signature distinction shown on this page in your internal signature.
John Sample General Manager - IT T: +44 1234 555555 252 Upper Third Street | Milton Keynes | MK91DZ
Line 1 - Name
Line 2 - Title, Department
Center alignment
Line 3 - Office number Line 4 - Address
CEO GOLDEN CAN AWARD WINNER
If you are eligible, you may add this graphic to your internal signature.
SPECIFICATIONS • Set the width of WD-40 Company logo to 1 inch. • Set the vertical rule to 1.25 inches, colored blue (R25, G61, B131). • Set your name in 12pt Arial Bold colored blue (R25, G61, B131), set your title in 11pt Arial Bold colored black (R0, G0, B0). Set all other copy in 11pt Arial, colored black (R0, G0, B0). • The logo, vertical rule and copy should be center aligned.
Find email signature downloads here.
WD-40 Company Brand Guidelines | V. 2.0 | March 2026
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