APPLICATIONS AND EXAMPLES Branding Our Offices: Launch Pads
4.7
WD-40 Company has offices all over the world, and we call each one a Launch Pad. These guidelines are here to help you brand your local office in a way that’s consistent, creative, and aligned with our Company standards.
DO
DON’T
• Replace “Launch Pad” with a local-language translation. • Change or rewrite the historical references. • Use logos other than the WD-40 Company logo. • Substitute the Atlas Missile image with another rocket or missile graphic. • Use colors that don’t align with our brand standards. For design templates, logos, and the official Atlas Missile graphic, see SharePoint. Assets are available for download there, or you can contact the Stakeholder and Investor Engagement department for additional resources.
• Follow the WD-40 Company Brand Guidelines. • Always refer to the office as a Launch Pad. • Always keep “Launch Pad” in English • Use the WD-40 Company logo. (Do not use the Shield product-specific logos.) • Make it your own. Feel free to adapt design elements—like color, layout, and size—to reflect your local culture, as long as you stay within the guidelines. • Apply Company brand colors wherever you can. • Include historical references. Share our connection to the Atlas Missile program. You can shorten or translate the content if needed. • Use the provided Atlas Missile (Friendship 7) image as the rocket graphic.
Find Launch Pad assets here.
WD-40 Company Brand Guidelines | V. 2.0 | March 2026
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