APPLICATIONS AND EXAMPLES Brochure
4.6
USE OF THE GRAY SWEEP IN BROCHURES The gray sweep is a visual design element that supports brand consistency across WD-40 Company communications. It may be used on brochure covers and interior spreads when the content features multiple WD-40 Company brands or products. This element helps unify multi-brand materials while maintaining a clean, professional look that aligns with our visual identity. GUIDELINES FOR USE • Use the gray sweep only in brochures that represent more than one WD-40 Company brand or product. • Apply the sweep to cover designs and interior layouts where appropriate. • Ensure placement and scale follow approved design standards to maintain consistency. For questions about usage or design approval, contact the Stakeholder and Investor Engagement department.
Products You surely know the WD-40 ® Brand name, but do you know all we can do for your customers’ MRO jobs? Take a look at our full product oerings to see how we’ve expanded and enhanced our industrial-strength products.
DISTRIBUTOR PARTNERSHIP PROGRAM Industrial Solutions
Industrial Solutions DISTRIBUTOR PARTNERSHIP PROGRAM LUBRICANTS AND PENETRANTS We offer an assortment of fast- acting, high-performance lubricants that are proven to withstand tough industrial environments. They’ll keep parts moving and reduce unplanned downtime, while helping to ensure facility safety. Product Types: Silicone, White Lithium Grease, Dry Lube, Gel Lube, Roller Chain Lube, Penetrant, Penetrant with Flexible Straw CLEANERS AND DEGREASERS Engineered to be both powerful and safe. Our Safer Choice Certified Cleaner & Degreaser keeps facilities and equipment running smoother and looking like new. Product Types: Contact Cleaner, Machine & Engine Degreaser, Carb/ Throttle Body Cleaner, Degreaser (Aerosol), Cleaner & Degreaser (Non- Aerosol)
RUST MANAGEMENT
GREASES
WD-40 ® MULTI-USE PRODUCT
OTHER WD-40 COMPANY BRANDS No matter the maintenance need, we have a product to make any job easier. WD-40 Company’s other great products are made tough enough for any industrial environment. Product Types: 3-IN-ONE ® , LAVA ® , 2000 FLUSHES ® , SPOT SHOT ® , X-14 ®
Preventing and removing rust is an important part of facility and equipment maintenance, repair and operations. Whether it’s to prevent or remove rust, we have a product for the job. Product Types: Rust Remover Soak, Corrosion Inhibitor
Our line of greases gives surfaces the protection they need. Regardless of the environment, your customers can trust these products to lubricate and protect to keep equipment running smoother for longer periods of time. Product Types: High-Temp Grease, Extreme Pressure Grease, Marine- Grade Grease, Heavy-Duty Grease
It’s the product you know and trust, with more than 65 years of proven performance. Our Multi-Use Product is the most recognized and relied upon name in its class—protecting equipment from rust and corrosion, penetrating stuck parts, displacing moisture and lubricating almost anything. It’s now available in a variety of delivery and application methods, along with other innovations, making jobs easier, safer and more efficient. Product Types: WD-40 Multi-Use Product, WD-40 Smart Straw ® , WD-40 EZ-REACH ® , WD-40 Big Blast ® , WD-40 Industrial Size, WD-40 Trigger Pro ® , WD-40 Gallon, WD-40 5 Gallon, WD- 40 55 Gallon Drum
Cover
Inside spread
WD-40 Company Brand Guidelines | V. 2.0 | March 2026
Made with FlippingBook Ebook Creator