PRODUCT DESIGN GENERATION
As the planning process evolves rennie will initiate all marketing strategy efforts. This will happen concurrently with all sales efforts; however, in order to better articulate key actions we have outlined our efforts separately: KEY ACTIVITIES • Support site planning and product decisions—rennie will join Grosvenor at key design meetings for the property. We will ensure we are supporting these critical design meetings with market and consumer insight and a current working knowledge of the competitive landscape • As necessary, advise on supplier/consultant selection • Provide ongoing input on interior design, specifications, and amenity planning • Provide, as necessary early stage communication strategies (site signage, landing webpage, early registration etc.) as they should be aligned with the consultation process, community outreach, and support the development application process • Provide ongoing market data and analytics to support and inform the design process • Market monitoring and competitive reviews with facilitated discussions as needed with the development team
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rennie.com
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