4 STEPS TO REBOOT AND GROW AFTER THE PANDEMIC IS OVER!
INSIDE THIS ISSUE:
What Partnerships Can Do for Your Business Work This Marketing Checklist A Review of ‘HBR’s 10 Must Reads on Managing a Downturn’ You’ll Need This Software to Survive the Chaos
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Meet Marce Avalos Learn Something New With MasterClass
APPLY FOR THE PAYCHECK PROTECTION PROGRAM (PPP). If you haven’t already done so, then you need to make sure you apply immediately for the PPP if you qualify. Over 95% of entrepreneurs will qualify on some level. This money is to be used for payroll, loan payments, office rent, etc. Without these expenses, you can invest the money you’d have normally spent on those items into implementing the marketing you need to restart and even spark growth again. The rules of this plan are adjusting
grow, during and after this crisis? I’m going to outline my game plan here. I’ve done a ton of research, and I’ve laid out my plan below based on everything I can find and my own experience of how to recover from other disasters. I strongly recommend you mimic what I’m doing. You may be in a different industry, but it doesn’t matter. What I’m doing is foundational; I’m not falling into any “get rich quick” traps or developing shiny object syndrome.
It’s crazy how fast the world can change. Only weeks ago, we were all going about our busy lives. In a flash, everything was, and still is, different. At The Newsletter Pro, my team and I saw what we thought was a major existential threat, and that gave us a small jump-start in getting ready to work from home. Like many, we had to spin up something in a few days that companies usually have months to prep for. In about two and a half days, we had a plan to figure out the tech and had about 55 people working from home. Most of the credit on the tech side goes to my vice president, Jared, but each team member played a part in making everything work and making the transition very smooth. Every business now has some kind of COVID-19 story. A few have more business than they can handle, but most of us lost revenue at a minimum. Many Americans lost their jobs, and some of us entrepreneurs lost companies. It’s scary for everyone, and it will fundamentally change this country and the world.
“HOW DO WE RECOVER, AND EVEN GROW , DURING AND AFTER THIS CRISIS?”
For every business left standing, the question needs to be this: How do we recover, and even
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BUILDING RELATIONSHIPS TO HELP SMALL BUSINESSES SUCCEED.
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