The Newsletter Pro - May 2020


5. What type of customer relationship

a good list of questions that will help you identify items nearly all businesses should have.

floating around in the marketplace will be gone. Many of your competitors that had no clue what they were doing before COVID-19 won’t make it. Entrepreneurs who are lazy or just want to do one part of the business will not survive. You need to be prepared to be involved in all areas of business more than ever before. Unfortunately, even some good businesses, for one reason or another, won’t make it. The picture is bleak for some, but it doesn’t have to be for you. The No. 1 thing you need to do is a top-down review of your marketing and sales systems and processes.

management system are you using? Can it do marketing automation, trigger campaigns, fulfillment lists, tags based on activities, etc.?

1. Where do you get leads from now? (If you also know how many leads you get per media source, grab that info as well.)

6. What type of data do you collect? (Think of names, addresses, phone numbers, etc.) 7. Will your lead sources still work if you collect full contact info on the front end?

2. Where have your competitors been advertising that you haven’t been?

3. What type of marketing has previously worked for lead generation that you no longer do?

8. If the lead source won’t likely work, can you two-step the data capture process?

4. What type of offers or lead magnets do you have or can you make?

Let’s start by making a list of our marketing assets, liabilities, systems, and processes. Here is

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Have You Heard the Good News?

Exodus 15:2 — “The Lord is my strength and my song, and he has become my salvation; this is my God, and I will praise him, my father’s God, and I will exalt him.” Ephesians 6:10 — “Finally, be strong in the Lord and in the strength of his might.” Joshua 1:9 — “Have I not commanded you? Be strong and courageous. Do not be frightened, and do not be dismayed, for the Lord your God is with you wherever you go.” 2 Timothy 1:7 — “For God gave us a spirit not of fear but power and love and self-control.”

readers trying to keep their livelihoods afloat and make the best of this time.

Downturn,” is a crucial entry in the magazine’s “10 Must Reads” series.

For any business owner looking for silver linings and growth opportunities in the midst of this season of uncertainty, these articles are essential reading. If anything, they prove that this pandemic and the consequential recession don’t have to wreck your business. With this compilation, you could walk away with the secrets to helping your business rise from the ashes. “HBR’s 10 Must Reads on Managing in a Downturn” is available for purchase online as a physical book, an e-book for your kindle, or an audiobook.

The authors of these articles include Joshua D. Margolis, a professor of business administration at Harvard; Daniel Stelter, the economist who wrote “Accelerating Out of the Great Recession: How to Win in a Slow- Growth Economy” in 2010; Walter Frick, an editor at HBR for six years; and several others. Some throughlines include what to learn from previous recessions, how to minimize pain while also cutting costs and managing risk, and how to seize opportunities for innovation and reinvention within your business. These articles, and the wisdom of the experts who authored them, are easy to understand for any




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